Content marketing has come a long way since its early days when marketers would stuff keywords into paragraphs and publish content on their websites. Today, content marketing is an incredibly effective and diverse discipline. It has quickly become one of the most effective inbound marketing channels, and organizations worldwide use it abundantly to generate leads and traffic.
Hubspot’s 2022 State of Inbound Marketing Report shows that most marketers unanimously agree that content marketing is one of the most effective channels for generating new leads and acquiring customers.
Statistics show that 64 percent of the most successful marketers have a documented content marketing strategy. In addition, 33 percent of the most successful marketers also stated they spent over 50 percent of their budget on content marketing.
However, the content marketing landscape has evolved considerably. Simple blog posts and articles are no longer enough. Content marketing today uses several mediums to captivate the audience. For instance, video and audio content has become extremely popular in the past few years, especially with the burgeoning popularity of podcasts. Marketers need to understand these changing trends and adapt if they wish to leverage the power of content marketing.
Research shows that content marketing generates three times as many leads as outbound marketing. It also costs 62 percent less. As a digital marketing agency, you must leverage content marketing to help your clients achieve their desired marketing objectives. You’ll need a well-documented content marketing strategy to do so.
Content marketing is challenging, especially since creating high-quality, engaging content isn’t easy. Many agencies don’t have the resources or personnel to meet their client’s content creation needs.
Rocket Driver is an industry leader that provides innovative and unique digital marketing solutions to agencies. Their services can also help your agency transition seamlessly into the changing content marketing landscape, allowing you to embrace the latest trends without difficulties.
E-commerce skyrocketed during the pandemic as people were cooped up in their homes due to government-imposed lockdowns and social distancing regulations. Most E-commerce stocks surged during this period, but they’ve since slumped. That doesn’t mean that E-commerce is going away soon. A Morgan Stanley report shows that E-commerce sales will reach 36 percent of all retail sales by 2026 because customers prefer convenience, and nothing’s more convenient than placing orders and having them delivered to your home.
Increasing E-commerce popularity will likely be accompanied by fierce competition between online retailers. Content marketing is an effective tool for online retailers because it helps capture customers during the early stages of their purchasing journeys.
Most buying journeys today start with an online search, and this is especially true for online purchases. Content marketing in 2023 will focus on helping customers make online purchasing decisions.
Interactive content is also becoming more important because it helps keep the audience engaged. Ensuring the audience is engaged is crucial because it increases dwell time, helping websites rank higher in search engine rankings.
Interactive content isn’t anything new. Websites like Buzzfeed already leveraged interactive quizzes, polls, and surveys to become well-established and dominant presences on the internet. However, technological advancements and the passage of time have shifted interactive content beyond these typical quizzes and polls.
Today, leveraging interactive content means integrating short-form videos on your website or creating animations to accompany ebooks and reports. Infographics have also become more popular, especially for more research-oriented content, because they’re easily digestible.
As a result, you’ll want to leverage interactive content, whether for your website or your client’s website.
The latest content marketing trends are also emphasizing user experience. User preferences keep changing frequently. As a digital marketing agency, you must be aware of these changes and trends to capitalize.
User experience focuses on how users reach your website and interact with the content. Improving a website’s navigability is crucial because it ensures users find relevant information quickly. In addition, you’ll also want to ensure that your client’s website is mobile-friendly since over half of all internet traffic originates from a mobile device. Similarly, using the right font can also affect user experience.
In addition to website optimization, various page-specific factors also affect user experience. For instance, no one likes reading long walls of text on the internet. As a result, you’ll want to ensure content on the client’s web pages is published to enhance user experience.
If your agency doesn’t provide web design services, consider partnering with a white label web design agency. Rocket Driver’s white label web design services can help you redesign your client’s website to ensure a more compelling user experience.
Most people think of blog posts and articles when content creation is mentioned. But video content is becoming extremely popular.
More people prefer watching videos to reading blog posts. Some video types, like informational videos, how-to guides, live videos, and webinars, are particularly effective and quickly capture the audience’s attention while providing them with the necessary information.
Voice search was initially a novelty when first introduced. But it’s become an important part of people’s lives. Voice search is undoubtedly affecting SEO because people speak differently than they write. Most voice-based search queries use conversational language, a far cry from the more polished language most content marketers use in their content. This difference also affects keywords.
You’re missing out on valuable traffic if you’re not optimizing your content and SEO for voice searches. Optimizing your content for voice searches requires answering questions directly and succinctly. Voice searches also rely on featured snippets. Ensure you utilize them properly to capitalize on voice-based search traffic.
If you’re searching for white label marketing solutions, check out Rocket Driver. The industry leader offers several services to agencies, including White Label SEO, White Label Marketing, White Label Reputation Management, White Label Social Media, White Label SMS Marketing, White Label Content Marketing, and White Label Web Design.
Book a demo now with Tom Lombardi, one of the founding partners, who will give you a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how incredible they are!