Website Design Trends for 2023 that Agencies Must Know  

A web designer creating a revamped website on their laptop

Technological advancements have changed the internet. The modern-day web page is significantly different than what web pages looked like in 1998. These advancements have also caused web design trends to change. Websites today must be innovative and modern. More importantly, they must balance functionality with aesthetic appeal.

Attracting users to your client’s website is challenging. But there’s nothing worse than failing to retain these users because your client’s website is outdated or doesn’t follow the commonly accepted website standards. An aesthetically appealing website might attract users at first glance. But users will likely leave if these aesthetics come at the cost of functionality.

Similarly, users aren’t interested in browsing websites that are difficult to navigate. Research shows nearly 2 billion websites exist on the internet, and more are created every second. Users won’t hesitate to find another website that fulfills their needs or provides useful information if they think your client’s website isn’t worth the time and effort.

Not only does good website design help keep users on the website, but it also affects SEO efforts. Google has openly stated that it considers site speed when ranking websites because it impacts user experience. Page speed was initially a desktop-only ranking factor and became a mobile ranking factor in 2018.  

You’ll want to ensure your client’s website is well-designed. Otherwise, your SEO efforts won’t have the desired results, which will prevent your agency from helping your client achieve their marketing objectives.

If your agency doesn’t provide web design services, getting white label web design services from Rocket Driver can help ensure your SEO efforts have the maximum impact possible.

Since web design affects SEO efforts and website rankings, your agency will want to use the best web design practices for the best results. In addition, you’ll also want to ensure you’re mindful of the latest web design trends.

Page speed

Page speed is one element whose importance is not going away because it affects user experience. Whether creating a new landing page or revamping a client’s existing website, page speed should always be your utmost priority because slow-loading web pages will affect traffic, conversions, and search engine rankings.

Google uses page speed and Core Web Vitals to determine how quickly a page loads and presents information to users. Therefore, it’s strongly correlated to SEO.

Compressing images can improve a website’s loading speed. Similarly, condensing HTML, CSS, and JavaScript code can reduce website loading times. But more importantly, you’ll want to use a content distribution network to prevent loading times from having an adverse effect.

Accessibility

Modern websites must also be accessible to everyone. They must provide the same experience to everyone using them, even if they have disabilities. As a result, websites must ensure they meet the Americans with Disabilities Act Standards for Accessible Design.

It means using alternate tags for images displayed on your website because it helps screen readers describe images to blind users.

Integrate social media into websites

Social media integration is a popular website design trend. It focuses on connecting brands with real customers through these channels. Brands use user-generated content and display it on their websites.

An excellent example of a brand integrating social media into a website is American Eagle. The clothing company started a campaign called #AExME. It allowed customers to share images of them wearing the brand’s clothing.

The campaign was a roaring success because it allowed potential customers to view what the clothes look like on people who aren’t models. It also helped them learn how to wear specific clothing articles. More importantly, the campaign helped potential customers relate to the brand because user-generated content features normal people who aren’t models.

Integrating social media with websites involves more than adding a client’s social media handle. It requires creating a live social media feed that allows users to view your client’s social media posts without leaving the website.  

Voice optimization

Statistics show that voice shopping is worth approximately $40 billion today. This figure represents online shopping transactions performed using voice-activated devices like Google Home or Amazon’s Alexa.

In addition, more users are using voice searches to find relevant search results online. As a result, you must optimize your client’s website’s content for such searches and optimize website design accordingly.

Well-designed websites use natural language processing to ensure they’re optimized for voice searches. Natural language processing uses algorithms to understand a sentence’s meaning and structure.

People speak differently than they write. As a result, websites must be designed for voice optimization accordingly.

Mobile-friendliness

Mobile friendliness is another trend that’s not going away anytime soon. Google’s mobile-first index announcement in 2019 changed the website design landscape considerably because the search engine looks at mobile versions of websites rather than desktop versions when ranking them.

Since then, mobile traffic has grown even more. Statistics show that approximately 60 percent of internet traffic originates from a mobile device.

A responsive web design can help make your client’s website more mobile-friendly. Such designs automatically adjust for different screen sizes and devices.  

GIFs as graphics

The days of using stock photos in the content are over. Users want more interactive media elements, and using GIFs as graphics is an excellent way to retain the audience’s interest.

GIFs as graphics also help increase dwell times, which Google views favorably and will help your client’s website rank better on search engines. Moreover, GIFs are captivating and lead to a better user experience, ensuring users don’t get before they finish reading your client’s web page.

A website designer’s workspace

Optimize Clients’ Websites with A Leading White Label Web Design Agency

If you’re searching for white label marketing solutions, check out Rocket Driver. The industry leader offers several services to agencies, including White Label SEO, White Label Marketing, White Label Reputation Management, White Label Social Media, White Label SMS Marketing, White Label Content Marketing, and White Label Web Design.

Check out their website, www.rocketdriver.com/. You can also contact Rocket Driver to kickstart a white label partnership today.

Book a demo now with Tom Lombardi, one of the founding partners, who will give you a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how incredible they are!

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