Businesses understand the importance of SEO in today’s digital world. Most customers start their purchasing journeys online because the internet is a treasure trove of information. A quick Google search usually suffices in helping customers learn more about a product or service and the company offering it.
Search engines like Google and Bing have become extremely important for businesses because they’re exceptional sources of organic traffic. Research shows that most marketers unanimously agree that SEO is the most effective way to generate organic online traffic. Similarly, marketing reports show that SEO is one of the most effective channels businesses can use for acquiring new customers.
The SEO landscape is competitive because every business wants to rank well in search engine rankings. As a result, performing SEO activities in-house isn’t enough for most businesses. They require specialized knowledge and expertise, prompting them to seek assistance from digital marketing agencies.
The ultimate goal of SEO activities is to help your client’s website rank well on search engines. You’ll want to ensure your client’s website appears on Google’s first page for specific keywords because most users never make it to the second page of search results. However, you can excel at performing SEO activities and ensure your client’s website ranks first on Google, but your client will see minimal retention and click-through rates if their website doesn’t load properly.
That’s because SEO and a website’s design are highly interrelated. Most clients only think about a website’s aesthetics when discussing website design, but there’s much more to consider. For starters, a well-designed website doesn’t mean much if it’s not functional. Users and potential customers might click the link to your client’s website from Google’s search results, but they’ll quickly leave if it takes too long to load. As a result, your agency must optimize clients’ websites to enhance page speed. Otherwise, your SEO efforts won’t have the intended effect.
The correlation between page speed and SEO
Page speed is more important than most people realize. Google considers page speed one of the most important factors when ranking websites. The search engine giant has listed it as one of the most critical SEO elements that impact a website’s search engine rankings. The company’s Core Web Vitals also details how website speed and user experience are correlated. Slow-loading pages have higher bounce rates and lower dwell times, which negatively affect a website’s rankings.
A survey shows that most online users expect website pages to load within three seconds. It’s the minimum acceptable threshold because users abandon a web page if it takes longer than three seconds to load. The same survey also found that one in two visitors leave a web page if it doesn’t load within six seconds.
Let’s assume you’re providing SEO services to an E-commerce shoe store. The client set two key metrics that they wanted your marketing campaign to achieve. These included increased lead generation and higher sales revenue. Your agency spends six months performing on-page and off-page activities to help your client’s website reach Google’s first page. Leads generated increased substantially, but the client’s revenue remains stagnant. Your agency analyzes the results of the SEO campaign and finds that most leads don’t stay on your client’s website for long because of the slow loading times. Eventually, Google clocks onto your client’s high bounce rate and demotes the website’s search ranking.
This example illustrates the impact of page speed on SEO. If you’re providing SEO services to clients, you’ll also want to ensure you’re optimizing their website’s design elements to ensure your efforts pay off. Many digital marketing agencies don’t have in-house web designers and developers because it increases costs considerably. If that’s also the case for your agency, consider partnering with a white label web design agency like Rocket Driver. The white label industry leader also provides white label SEO services to agencies, helping them rank their clients better on SERPs.
Working with a white label digital marketing agency would allow you to channel their expertise to reduce page speed issues that might be stopping your client’s website from ranking well on search engines. However, you can also take some measures to eliminate these issues yourself.
Compress images and videos and use a content delivery network
Modern websites would fail to retain customers’ attention and interest without images, videos, and other interactive media. Unfortunately, images and interactive media are also resource-intensive, contributing to slow-loading web pages. According to Yahoo, approximately 80 to 90 percent of the page loading time is spent downloading front-end resources.
Compressing images and video files can help eliminate page speed issues. A content delivery network or third-party hosting can also mitigate problems if your client’s images or videos are large.
A content delivery network is a highly optimized network that uses worldwide servers to host files. It reduces the load on your client’s website’s server and improves delivery speed.
Minimize code
If your client’s website doesn’t rank despite your best SEO efforts, you might have to analyze the website’s code and tweak it. Most modern websites are built using HTML, CSS, and JavaScript. Some might also use PHP or other server-side languages on the backend.
Minimizing code doesn’t necessarily mean removing features or elements from your client’s website. It means eliminating poor web development work to clean up the code and make the site load faster. You can also compress the website’s code using some programs.
Reduce redirects
Your client’s website might also have redirect chains. These chains usually involve a pattern of web pages redirecting users to another web page, affecting page speed. Eliminating them can increase page speed.
Improve Page Speed and Help Your Clients Rank Better with Rocket Driver
If you’re searching for white label marketing solutions and need a white label SEO outsourcing agency, check out Rocket Driver. The industry leader offers several services to agencies, including White Label SEO, White Label Marketing, White Label Reputation Management, White Label Social Media, White Label SMS Marketing, White Label Content Marketing Services, and White Label Web Design.
Check out their website, www.rocketdriver.com/. You can also contact Rocket Driver to kickstart a white label partnership today.
Book a demo now with Tom Lombardi, one of the founding partners, who will give you a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how incredible they are!