Brands often try to convey a message or a theme through their content, especially on their landing pages, blog posts, and social media accounts. However, the written word only goes so far.
Recently, video has become an effective strategy for businesses to promote themselves or their offerings. It has marked the rise of video marketing, with companies approaching agencies to help them cultivate a bulletproof video strategy that yields benefits.
Videos are essential components of digital marketing strategies in 2022. Most people think a video strategy involves creating an accessible video and promoting it on YouTube, but it’s much more. Videos can be used effectively in multiple ways, like embedding them on websites, posting them on official social media channels, etc.
If you’re looking for a white label digital marketing agency to assist your agency with video SEO efforts, consider Rocket Driver. The company’s white label social media marketing services can also help your agency’s video content reach a broader audience, ensuring effective results for your clients.
A well-thought-out video strategy can boost your agency’s SEO efforts, helping your clients rank better on search engines and increasing customer engagement. It can also help your agency reach a larger proportion of the audience, especially people who don’t normally read blog posts. According to Cisco’s Annual Internet Report, 82 percent of global internet traffic will come through video streaming or downloads in 2022.
According to research, 87 percent of marketers agree that a well-crafted video strategy helps increase traffic. Videos are particularly effective at increasing dwell time, which aids SEO efforts because search engines prioritize dwell time when ranking websites.
Similarly, video content also helps increase sales and generate leads. Surveys show that 86 percent of marketers said embedded videos helped them generate more leads. Likewise, 81 percent agreed that using videos helped them directly increase sales for clients.
Better on-SERP visibility via video carousels
Google improves its search engine results annually by making millions of changes. Its algorithm has come a long way from where it was over a decade ago. Today, search engine results are more diverse, visual, and interactive. They include images, videos, news updates, frequently asked questions, etc.
Video carousels have significantly helped video content gain visibility in organic search results. They’re a search element within Google SERPs that contain related videos for the user’s search intent and are included on the first page of the search results to help users.
For instance, let’s assume a user wants to purchase a new laptop for work purposes. They search for the things to look for when purchasing a new computer on Google. While the location of these video carousels may vary based on search intent, video carousels will likely cause videos to appear on the first page of the search results. These videos are usually sourced from YouTube and include a noticeable thumbnail, resulting in increased clickthrough rates. In addition, Google shows key moments within the videos, allowing the user to find the answer to their search intent.
Video results also may appear as organic results not embedded within the carousel in some instances. These videos are still rewarding because they count as the ten organic links on Google’s first-page search results. Like video carousels, these independent organic video links can also be accessed from mobile devices and played within the search results.
Video carousels generally contain YouTube videos, which means your client’s brand only gains indirect exposure. However, video-rich snippets are a different story. They help your client’s brand get direct exposure because they lead users directly to the client’s website.
Creating video-rich snippets requires you to embed videos on the website and use video schema. They also help with SEO efforts because they create a video thumbnail that appears in the search results. Consequently, users are less likely to miss your client’s website, resulting in greater clickthrough rates.
Furthermore, video-rich snippets also create an expectation in users. Users expect to find a video on your client’s website after clicking the thumbnail. They’ll open the page and find the video, which will prompt them to stay on the page and watch the video until their search intent is answered. Another benefit is that dwell time on your client’s website will increase. Customers will also browse the website if their search intent is answered adequately, which might result in a conversion.
Performing video keyword research can also help understand customer intent, which your agency can use to create tailor-made marketing campaigns that increase conversions.
Video keyword research will allow your agency to understand the client’s target audience’s search intent. Understanding search intent can give your agency a better understanding of their buying journeys. More importantly, it can help you deduce when to target potential customers during their buying journey for maximized conversions.
Most users generally seek informational or entertaining content when searching for videos. Performing video keyword research also helps uncover video content opportunities for your client’s overall video strategy. For instance, your client’s target audience might be looking for product demonstrations or reviews during their buying journeys. Your agency can tailor the video marketing and SEO strategy accordingly.
Video keyword research also shows that user intent varies based on the platform. For instance, video search results on Google usually have a commercial intent that signals the start of the user’s buying journey. Meanwhile, YouTube search results often have an informational intent, signaling that users already own the product or avail the service.
For instance, consider the search results on Google and YouTube for Chromebooks. The top YouTube search results primarily focus on product demonstrations, unboxing, and support issues, while Google’s search results are focused on the best Chromebook options, prices, etc.
Google’s video section also contains related searches underneath organic search results that can help your agency discover the user’s search intent and understand their buying journeys.
If you’re searching for white label marketing solutions, check out Rocket Driver. The industry leader offers several services to agencies, including White Label SEO, White Label Marketing, White Label Reputation Management, White Label Social Media, White Label SMS Marketing, White Label Content Marketing, and White Label Web Design.
Book a demo now with Tom Lombardi, one of the founding partners, who will give you a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how incredible they are!