Do you think your client’s website is missing out on traffic because users aren’t searching the way you perceive? If their site doesn’t have voice search optimization, then this could be the problem. Voice search isn’t a gimmick anymore.
Almost 43% of adults use voice search at least once daily, with approximately 23% of all mobile searches being based on voice. In addition, 26% of all Windows desktop searches are also conducted via voice, which is interesting because most people think voice search is limited to mobile devices.
More people are talking to their smart speakers and desktop computers because it’s 3.8 times faster than typing. 63% of Amazon Echo and Google Home owners revealed they cannot imagine their lives without these devices that allow them to search the net through voice.
Meanwhile, ComScore also predicted that 57% of the searches will be speech-based in 2022. While no updated numbers are available, a study revealed smart speaker ownership has crossed 93 million in the US alone.
Recent voice trends indicate that voice searches are rapidly eating keyboard-based searches to the point that it’s transforming how content is optimized for SEO. Fortunately, your agency won’t need to tear up your existing SEO strategy to optimize your content for voice search.
Our experts at Rocket Driver can help integrate voice search into the general trend of satisfying user intent to provide the best experiences to the target audience of your clients, regardless of their industry. They use cutting-edge white-label agency tools to optimize for voice search, which generally benefits the overall SEO. Call now to set up a consultation!
Tactics to Improve Voice Search Optimization
#1- Local Search Optimization
Local voice searches are three times more likely to be for local information than text-based counterparts. People want quick answers to their questions, especially when on the go. With 47% of the total searches being local, it’s essential to focus on local SEO to increase conversions for engaged buyers who can show up to the store to make a purchase right away.
But showing up in the local search pack is crucial in this regard, especially for brick-and-mortar businesses. Create content that’s relevant to the client’s local area with keywords that are trending in the region.
You can get local keyword ideas from online tools like Ubersuggest to ensure the content answers the queries of local people. Look for phrases commonly used to describe the nearby neighborhood, and add ‘near me’ in the meta descriptions, title tags, anchor text, and internal links.
#2- Concise Conversational Content
The times when the crawlers could be pleased with keyboard stuffing are long gone. For successful optimization, you need to create valuable content for the clients with authentic information and native phrases.
Search engine algorithms prefer the human touch, especially for voice search, because people talk more naturally when they search as opposed to when they’re typing a query into Google’s search box.
The content must match the conversational tone of people asking questions from the voice assistants. The user-focused experience will also benefit rankings while giving people quick access to relevant and concise information in a conversational way that’s enjoyable to read and easy to understand.
The expert white label content and copywriting services providers and SEO specialists at Rocket Driver encourage this practice because it matches the user intent and language and helps drive engagement through an authentic brand voice.
#3- Structured Data
When someone Googles about the first American president, the device will probably read the answer about George Washington from any long-form content about him. Algorithms of search engines look at several factors besides the content itself to determine the relevance and position in the SERPs. SEO professionals leverage the additional factors to optimize the content further for search engines.
Structured data, also known as schema markup, probably knows which text bits to read. It doesn’t impact rankings directly but can give your client an edge over the competitors, especially with voice search queries. It’s essentially metadata that goes into the source code of the website.
Visitors won’t see it, but the micro-data will help search engines to classify and organize the content. The strategy requires technical expertise but can help local searchers find information about the address, contact, operational hours, directions, and other information. Microdata helps ensure that search engines classify all relevant information.
#4- Google Business Profile Listing
Google Business Profile, formerly known as Google My Business listing, has become an integral part of text-based and voice search optimization. Since most voice searches are conducted to find out information about a business, Google should have accurate opening hours, address, contact information, and other details.
The structured data and website help ensure the search engine has the right information about the client’s business. However, Google has enabled businesses to be even more accurate by allowing them to maintain business listings.
It gives Google all the information needed to understand what a company does, when it opens, who it’s for, where it’s located, and much more. The same information voice search asks for making it a quicker way for people to get accurate results for their queries.
#5- Mobile-Responsiveness
While desktops, laptops, and speakers are catching up, most voice searches are still made from mobile devices. Google’s algorithms and a positive user experience both require mobile optimization for success.
Most people will leave the site immediately if the page doesn’t open properly or loads at a turtle’s speed. Search engines would consider the high bounce rate as a sign that the website isn’t worth ranking higher, which will hurt your client’s website for both traditional and voice search queries.
There are a plethora of things that can be done to make a website more mobile-friendly. You can discuss it with our white-label web design experts to ensure the client’s website offers the right experience for people who prefer voice search.
#6- Content Based on FAQs
Many people use questions during voice searches. Fortunately, Google provides helpful insights into the frequently asked questions about every niche. When you type a phrase in the search box, it will show many results, along with a ‘people also ask’ box, which features the frequent queries the target audience asks regularly.
Create valuable content that answers questions people search for. Solving their pain points will add to the positive experience and turn them into loyal advocates for your client’s brand. Enjoyable content significantly increases the chance of ranking higher, which results in a boost in organic traffic and leads.
The technique used for keyboard-based or voice search optimization is fundamental to success. The ever-evolving consumer behaviors lead to search engines responding with updated algorithms. Agencies with limited resources often find it challenging to keep up.
Rocket Driver has a team of experts that can help your agency scale and increase profits by providing the correct user experience and matching the intent of searchers to spruce up the bottom line of businesses that rely on your agency for digital success.
The leading white-label reseller agency has got you covered with a broad range of digital marketing solutions to help your clients stay ahead of the curve. Our experts use state-of-the-art white-label agency tools to enhance the results of the efforts your agency has made for them. They can also help identify opportunity areas and obstacles and devise strategies to address them before they turn into problems.
Request a demo with Tom Lombardi to learn more about our white-label marketing solutions. Before you start a partnership with our white-label reseller agency in NYC, check out our positive reviews for SEO, social media, content marketing, web design, SMS marketing, reputation management, sales funnel marketing, business listings, and graphic design services.
We’ve helped countless newly found and well-established agencies make a bigger mark in the world of digital marketing since 2011. Set up a consultation with us to witness the Rocket Driver difference!