Marketing helps businesses increase brand awareness, provide information about their offerings, and even create demand for products/services. Well-crafted marketing strategies help organizations build customer relationships, gain traction, and increase sales.
The widespread use of the internet and social media platforms in the past two decades has unlocked new opportunities and channels for businesses, making digital marketing more important than ever. Digital marketing channels have replaced traditional marketing, allowing organizations to reach a larger audience while maximizing their return on investment.
However, it’s all about using the right digital marketing strategies for them to be effective, and that’s where digital marketing agencies come in.
Digital marketing has many channels. Your agency might not cover all these unless it’s a full-service agency. Partnering with a white label digital marketing agency can help you create a more comprehensive marketing strategy that helps clients gain traction and leads. It also allows you to offer services that you previously couldn’t provide.
Rocket Driver is a leading white label agency. Established in 2011, the company specializes in curating innovative, tailored digital marketing solutions for agencies, helping them become formidable players within the industry. Whether your agency’s a new startup or a reputable name, Rocket Driver’s white label services can assist you in accommodating clients from all niches.
Here’s how agencies can provide effective digital marketing services to their clients:
Understanding your client’s business model is the first step in creating a digital marketing strategy that addresses your client’s needs. For instance, assume you’re providing digital marketing services to two clients. Both create educational software solutions to help students improve their reading and mathematical skills. However, one client’s product is a cloud-based SaaS (software as a service) solution, and the other’s is a mobile application that can be downloaded from Google and Apple app stores. Your agency will need to create separate marketing strategies for both products.
Digital marketing agencies work with clients from different industries and niches. For example, you might be providing SEO services for a clothing company and running PPC campaigns for a newly-established law firm simultaneously.
Moreover, the agency’s social media marketing and content writing strategies will vary for clients based on their industry and target audience. A lifestyle brand that sells luxury home products will require a different brand tone than a construction company that works with developers to build commercial and residential projects.
Learning more about your client’s specific industry can help your agency nail the tone for the client’s marketing strategies and content. Using the right brand voice is important because it affects how consumers perceive a brand.
Ask your clients to provide specific and measurable goals so that your agency can fine-tune their digital marketing strategy. For instance, some clients might need your agency’s assistance because their customer acquisition costs are high, and their goal is to lower these acquisition costs and reduce burn rate.
Clients may also have different marketing goals depending on their business’s size, industry, and other factors. An E-commerce brand might want your agency to generate more leads and convert them into sales, while an organic snacks manufacturer might seek your assistance to raise brand awareness.
Asking clients for measurable marketing goals will also allow you to use metrics and track key performance indicators (KPIs), which will, in turn, help you determine if your marketing strategy is on the right track.
Identifying the ideal target audience for your client’s business allows you to improve your marketing strategy, resulting in lower customer acquisition costs and reduced marketing expenditure. It also helps improve clickthrough rates.
Accurately identifying the target audience for a brand requires assessing several customer characteristics. These include age, gender, educational background, occupation, family status, income, interests, location, etc. Once you’ve collated this data, you can create detailed buyer personas and use targeted advertising to increase brand awareness.
Understanding the client’s business model and industry will help your agency tailor strategies for maximum success. It’ll also let you select the right tone for your client’s brand personality.
A comprehensive marketing strategy should include several channels for lead generation. Keep in mind that some channels take longer than others to yield results.
Morningscore, for instance, surveyed 75 SEO experts from different industry backgrounds to gauge how long it takes for SEO strategies to provide results. Most experts agreed that it takes 2 to 4 months to see the first results. They also stated that ideal results appear after 6 to 12 months of uninterrupted SEO activity.
While SEO is arguably the most effective way to generate organic traffic, it’s only one channel. Most businesses approach agencies for a comprehensive digital strategy, which involves using multiple channels to help organizations gain more traction and visibility.
Ignoring channels like social media management and marketing, content marketing, and SMS marketing is a mistake your agency must avoid. Research shows that 95 percent of marketers understand the importance of multi-channel marketing. However, only 73 percent have a multi-channel strategy.
A multi-channel strategy not only allows you to gain more leads from different sources but also helps your digital marketing strategy succeed because some channels are highly interconnected. For instance, SEO and content marketing go hand in hand because content marketing, especially blogs and articles, create more indexed pages and links, which makes your client’s website rank higher on search engines.
Similarly, SEO and web design are also closely related. One of Google’s ranking factors for websites is good web design. Websites with unresponsive designs, lack of mobile optimization, and slow load speeds don’t rank well on search engines.
Creating and executing a multi-channel marketing strategy is challenging. Your agency might not provide all the services necessary to carry out a multi-channel strategy, or you might not have the resources to perform all these services. Consider outsourcing SEO and graphic design services to a white label agency to implement a multi-channel strategy that yields results.
White label companies allow your agency to offer services you don’t have the expertise to provide. The white label company performs all the tasks and activities while your agency gets the credit, improving its reputation. In addition, partnering with white label agencies lets you focus on core business activities, like managing client relationships and acquiring new clients.
These agencies also have resources and tools to help you provide clients better digital marketing services.
If you’re considering partnering with a white label agency, look into Rocket Driver. The industry leader offers many white label services, including White Label SEO, White Label Marketing, White Label Reputation Management, White Label Social Media, White Label SMS Marketing, White Label Content Marketing, and White Label Web Design. Partnering with Rocket Driver can help your agency provide the necessary services to clients, even if your agency is a smaller-sized organization all under your brand.
Reaching a broad audience is crucial for an effective marketing strategy. However, converting leads into customers is even more important. Marketers often fail to follow up on users who are already familiar with their client’s brand but aren’t paying customers yet.
Retargeting or remarketing is an approach that agencies can use to convert people familiar with their brand into customers. It involves targeting specific ads to people who have already visited the client’s website or social media profile. It’s an effective strategy with higher conversion rates and lower cost per action (CPA) than other marketing techniques.
Conversion optimization strategies can also help your agency provide better digital marketing services to clients. It involves optimizing your client’s website to ensure a higher percentage of visitors perform desired actions. For instance, if your client operates an E-commerce store, they’ll want more people purchasing items from their online shop. Agencies can optimize their client’s web design, content, landing pages, and checkout process to increase the ratio of leads.
Conversion optimization can be performed in several ways. The most common technique is A/B testing because it helps assess the effect on conversions by changing parts of the website or sales funnel.
Evaluating your digital marketing strategy periodically is crucial for success. Digital marketing is highly dynamic, and search engine algorithms are constantly evolving. Likewise, strategies for one client might not work well for another.
Use key performance indicators (KPIs) and metrics to evaluate your marketing strategy and assess if it’s providing the results your clients want. Some crucial metrics that you need to track include:
- Total website visitors
- Cost per visit
- Cost per conversion
- Click-through rate
- Number of conversions and micro-conversions
- Bounce rate
- Time on site
If you’re looking for white label marketing solutions, check out Rocket Driver. The company offers numerous white label services for agencies, including social media marketing and management, copywriting and content marketing, SMS marketing, SEO, graphic design, and web design and development services.
Book a demo now with Tom Lombardi, one of the founding partners, who will give you a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how incredible they are!