The internet and social media have significantly changed the marketing landscape. They’ve afforded consumers more options to research purchases, helping them make more educated purchasing decisions.
Businesses and marketers must adapt and keep up with these developments to ensure their marketing campaigns and strategies succeed. These developments have propelled inbound marketing to the forefront. While companies continue spending money on outbound marketing, they’ve realized that inbound marketing is significantly more critical in today’s modern world because it costs less and provides a better return on investment.
Research shows that leads generated from inbound marketing cost 61 percent less than outbound leads. In addition, businesses primarily relying on inbound marketing can lower customer acquisition costs by over $14. Moreover, inbound marketing can generate ten times as many leads as outbound marketing. These statistics might make you think inbound marketing is the only logical choice for marketers, but that’s not necessarily the case.
As a white label digital marketing agency, you must understand how to combine inbound and outbound marketing to ensure you meet your client’s needs and fulfill their desired marketing objectives. It’ll help generate optimal results that guarantee client satisfaction.
Inbound marketing is a holistic, customer-centric marketing methodology that significantly differs from traditional marketing tactics, like advertisements, cold calls, etc.
Inbound marketing pulls customers towards a brand by providing them with content and helpful tips and using social media to increase brand awareness. It involves creating content, performing SEO, creating newsletters, optimizing web design, and using social media marketing and management to attract customers.
Your goal is to encourage customers to find your client’s brand rather than seeking them out yourself.
Let’s assume a fitness studio owner approaches your agency for assistance with their marketing activities. The client wants to increase their gym memberships. An inbound marketing strategy would require your agency to create blog posts and articles detailing helpful tips for customers looking to get into better shape before Christmas. Similarly, your agency could create short workout videos and post them on your client’s social media channels to help fitness enthusiasts improve their form and technique when performing certain exercises like deadlifts. Such content helps potential customers, causing them to follow your client’s social media accounts. Regular content would keep these potential customers engaged and could prompt them to sign up for a membership at your client’s fitness studio.
Your agency can also create a newsletter for your client’s fitness studio by building an email list. People can provide their email and receive regular access to workout tips, diet secrets, etc. These will help existing and potential customers, convincing the former to retain their subscriptions while encouraging the latter to apply for a membership at your client’s studio.
Outbound marketing is a more traditional marketing approach. It involves going after customers through cold calls, advertisements, and other tactics rather than attracting them to your client’s business with helpful and informative content.
For instance, let’s assume your agency uses an outbound marketing approach for the fitness studio client instead. You would create PPC campaigns, send cold emails, and perform cold calls to potential customers to convince them to join your client’s fitness studio.
Outbound marketing is product-centric, unlike inbound marketing. It also relies heavily on interrupting potential customers to inform them about your client’s product, service, or business because these customers will likely be performing their daily activities when you inundate them with a cold call or a paid advertisement. People often don’t like to be interrupted in their daily activities, so people increasingly use ad blocks, caller IDs, and email spam filtering services to avoid these interruptions.
The efficacy of inbound marketing cannot be overstated. Hubspot’s 2022 State of Marketing Report shows that social media, blogging, and content marketing are the most effective channels for acquiring new customers. These channels are crucial centerpieces to any inbound marketing approach because they allow your agency to create helpful resources that target your client’s ideal audience.
While inbound marketing may reach a smaller audience than outbound marketing, the audience you reach is already interested in your client’s product, service, or business. They’ve invested the time and effort to learn more about your client’s business and offerings, which means converting them into customers will be significantly easier.
Inbound marketing is also generally more effective than outbound marketing because it establishes trust with your client’s audience. The audience connects with your client’s brand more personally because your client isn’t only peddling services and products to them but offering helpful resources that benefit the audience.
While outbound marketing has become significantly less prevalent than in its heyday, it’s still valuable for agencies.
Outbound marketing is often the right approach for large businesses. It also targets a wider audience than inbound marketing, which primarily attracts interested audiences only. Older customer segments like Baby Boomers and Gen X aren’t well-acquainted with technology. As a result, these customer segments might find it more challenging to find helpful resources on the internet because they don’t know how to explore the blog sections of most websites. Similarly, their technological shortcomings might prevent them from finding helpful content, even if it’s posted on social media.
Outbound marketing is also particularly effective for brands looking to utilize an omnichannel marketing strategy.
Agencies must combine inbound and outbound marketing for the best results. If your agency is looking for assistance to fulfill these services, consider getting white label social media marketing services. Similarly, if you’re searching for other white label marketing solutions, check out Rocket Driver. The industry leader offers several services to agencies, including White Label SEO, White Label Marketing, White Label Reputation Management, White Label Social Media, White Label SMS Marketing, White Label Content Marketing, and White Label Web Design Services.
Book a demo now with Tom Lombardi, one of the founding partners, who will give you a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how incredible they are!