Savvy digital marketers are constantly on the lookout for innovative ways to drive desirable outcomes for clients by increasing the brand’s interaction with the audience. Establishing a robust online presence has become integral to helping clients stay ahead of the curve in the increasingly crowded digital space.
With the rising popularity of social media, posting content with high engagement capabilities is the key to increasing reach and brand awareness. Social signals such as likes, re-tweets, shares, comments, re-gram, and other actions show the content resonates with the target audience.
But with so many different social media platforms offering different opportunities to engage with audiences, it can be difficult to choose the right one to drive business results. However, with over 2 billion active monthly users, Instagram offers serious potential for building a brand.
Research shows every six out of ten people who use the internet have an Instagram account they use multiple times a day. Instagram has become the ninth most searched term on Google and the eighth most visited site in the world.
In addition, Instagram’s web traffic share grew by 88% over the past year, and today it accounts for over 7% of referrals from social media. Moreover, 36% of people who use the platform feel confident in making purchases on Instagram.
While purchasing behaviors vary by demographic, shopping features like tags and stickers have made Instagram one of the top social commerce platforms, especially for Gen Z. Given its popularity, it only makes sense to future-proof the social media efforts for clients by adding an Instagram engagement strategy to the mix.
If you require assistance developing the optimal social media marketing strategy for your clients, consider partnering with an experienced white-label reseller agency such as Rocket Driver. Our Instagram marketing specialists are well-equipped to drive business growth by enhancing your client’s brand performance on the platform, translating engagement into increased leads, conversions, and revenue.
We create data-driven strategies that transform Instagram engagement into tangible results by leveraging white-label agency tools, cutting-edge software, state-of-the-art infrastructure, and the latest technologies. Consequently, your agency can focus on its core competencies without the added stress of monitoring likes, shares, re-grams, and ever-changing algorithms.
Schedule a demo to discover the numerous benefits your agency can reap by partnering with Rocket Driver. Our comprehensive suite of white-label marketing solutions, delivered by highly skilled professionals at remarkably competitive rates, ensures your clients receive the results they seek while your agency thrives.
Tips for Increasing Engagement on Instagram
#1- Identify the Target Audience
If you want to keep followers engaged, knowing what motivates and intrigues them is crucial. Define the buyer personas to discover the desires, pain points, and hobbies of the client’s ideal audience.
The archetype will help make informed decisions about the Instagram engagement strategy. For instance, it helps to define the attributes that represent the ideal customer, which makes it easier to understand how to better reach, engage, and convert the target audience.
Understanding psychographics and demographics enables marketers to clarify decisions about posting schedules, content, and other aspects. Use social listening tools, browse audience insight metrics, and evaluate the competitors’ profiles to gauge what people are saying and the problems they want businesses in your client’s niche to address.
#2- Incorporate Engaging CTAs with Strong Captions
Well-written captions add context to the images or videos and bring out the brand personality, which not only helps build trust but also encourages the audience to take the desired action. Optimize the bio and add a link to drive more clicks to the client’s website.
While adding an emoji is a great way to establish the mood, you’re missing out on valuable opportunities to get the content into the feed of followers if you’re not leveraging the power of hashtags. They help engage people exploring particular topics engage with the post, even if they don’t follow the business yet.
Statistics reveal posts with relevant hashtags receive at least 12% more engagement as they’re a vital component of content discovery. However, make sure you don’t become spammy—finding the right balance and using only relevant ones offers more benefits than overusing irrelevant ones.
#3- Use Interactive Stickers Creatively
Hubspot reveals that brands that use gamification as part of their Instagram engagement strategy experience up to 70% increase in follower count and post engagement.
From the music sticker to the quiz sticker, there are plenty of features and stickers you can use to drive engagement on Instagram. Ask questions or people’s opinions with the poll sticker or add soundtracks and lyrics to create a cheerful mood.
You can also host an AMA (Ask Me Anything) if you want to skyrocket engagement while giving the audience a chance to provide feedback or get to know the brand better.
#4- Create Interesting Content
Data from a recent survey by Buffer shows 44% of people prefer seeing Instagram reels and short videos that are entertaining and informative. Carousels are another type of content that has a high engagement rate of up to 2.4%.
Get creative and mix in images and videos to improve outcomes. You can drive visibility and engagement with your brand story, how-to videos, before-and-after reels, customer experiences, product reviews, user-generated content, and behind-the-scenes sneak peeks.
#5- Collaborate with Industry Influencers
Considering Instagram is a visually interactive platform, it only makes sense to expand your reach by engaging with similar accounts. Industry influencers tend to have much bigger nets with loyal followings.
Collaborate with them so they can introduce your client’s brand to audiences that would otherwise be hard to reach. Co-create content with the industry stars and feature them on your client’s page. They can repost the content that will grant you broader coverage, resulting in the Instagram handle attracting more relevant followers.
#6- Host Instagram Lives
Instagram followers prefer interactive live streams over static posts. Live videos on Instagram offer audiences a more immersive experience, allowing them to interact with the brand in a more engaging, personal way.
Encourage people to share ideas, ask questions, and leave comments in real life. You can arrange Q&A sessions, pre-launch sneak peek sessions, customer support FAQs, and discussions about current events or trends in the industry. Don’t forget to save the live videos so prospects can shop for featured items even when the live stream is over.
Let Rocket Driver Skyrocket Engagement for Your Clients
Why allocate your valuable resources to the complexities of ever-evolving algorithms when you can channel them into elevating your agency to the stature of Fortune 500 companies? Call (212) 548-4433 to entrust the heavy lifting to Rocket Driver.
As a distinguished white-label reseller agency, our mission is to foster growth for your agency and your client’s businesses. Our expertise spans diverse services, including top-tier reputation management, business listings, graphic design, web design, SMS marketing, and more – all offered at remarkably competitive rates.
Our white-label digital marketing agency has garnered exceptional acclaim for our SEO, sales funnel marketing, social media, and content marketing work. If you’re poised to elevate your agency’s success, embark on a white-label partnership today!
Rocket Driver possesses the infrastructure, proficiency, software, knowledge, and cutting-edge tools required to keep you ahead of the curve. Reach out and experience the transformative impact of Rocket Driver’s services!