Every client wants their website to rank in the top spot on Google’s first search page for their targeted keywords, and rightly so. Websites on Google’s first page receive 97 percent of search traffic. Most users don’t even make it to the second page when searching for specific terms.
Any effective digital marketing strategy relies heavily on a website, so your agency will want to ensure your client ranks as highly on SERPs as possible.
Research shows that Google gets over 9 billion daily searches. The search engine is responsible for a significant percentage of organic traffic that websites receive. As a result, websites ranking well on Google matters, especially if your client wants to acquire new leads.
Businesses often approach digital marketing agencies for assistance with their SEO efforts. The SEO landscape has become fiercely competitive recently, but that doesn’t mean SEO isn’t valuable for helping websites rank higher on SERPs. Moreover, research also shows that SEO remains one of the most effective channels for businesses looking to acquire new customers.
The digital marketing landscape has also seen a greater shift towards inbound marketing. Most marketers consider inbound marketing channels significantly more effective than outbound marketing approaches. According to statistics, 70 percent of marketers believe SEO is more effective than PPC and other outbound marketing channels for generating leads and sales.
Businesses would handle SEO efforts themselves if they could. But the reality is that it’s an extremely diverse field, requiring expertise and knowledge. SEO professionals understand the different SEO components, including off-page, on-page, and technical SEO. They’re also familiar with the latest best SEO practices.
Websites must be properly optimized to rank well on search engines. Google uses various factors when ranking websites, and domain authority is relevant.
It’s important to note that Google doesn’t use domain authority as a factor when ranking websites, nor did the company devise the metric. But domain authority is an effective metric because it affects other factors that Google uses for ranking websites.
Domain Authority was developed by Moz. It measures the influence of a website’s domain name and content. Various factors are used to measure a website’s domain authority. These include backlinks, content uniqueness, etc.
Therefore, you must be careful when using domain authority as a metric. Increasing the domain authority of a client’s website shouldn’t be your end goal, but it can be beneficial to use it as an indicator of the client’s aggregate link equity. Websites with a higher domain authority are more likely to rank higher on Google than those with a lower domain authority.
Your agency can also use this metric to determine the relative competitiveness of the client’s website. You can then adjust your SEO efforts accordingly. For instance, comparing your client’s domain authority with competitors could help your agency understand which target keywords to eliminate and whether your client’s website needs to acquire more high-quality backlinks to rank better in SERPs.
If you’re looking to help your clients rank better on search engines but don’t have the necessary resources or expertise to aid them with their SEO efforts, consider outsourcing white label SEO services to a white label SEO reseller agency like Rocket Driver.
High-authority links are crucial for domain and page authority. Google’s Quality Tester Guidelines state that Google examines backlinks from high-authority websites to determine a website’s reputation and credibility. SEO professionals understand the importance of high-authority links and try to acquire as many as possible. Unfortunately, obtaining high-authority links can be challenging. But there are some measures you can use. For instance, publishing original research and compiling a list of relevant statistics for a specific topic is an excellent way to acquire high-quality backlinks.
Research shows that 94 percent of marketers carefully consider if the information is useful before adding it to their content. Finding useful information is crucial because content creators use it to support their arguments. Similarly, brands use these statistics to encourage users to buy their products and services.
Domain authority also examines a website’s on-page SEO factors, which means your agency will need to optimize your client’s website and content with the best on-page SEO practices.
Ensure your client’s website has well-optimized meta titles and descriptions. Similarly, optimize images, videos, and other media elements by adding alternative descriptions. On-page SEO optimization also involves formatting content to ensure it has more chances of ranking in Google’s featured snippets.
More importantly, you’ll want to focus on your client’s content quality. Google prefers fresh and unique content. The search engine also devalues plagiarized content.
The content might need a rework if it doesn’t meet these requirements. If your agency doesn’t provide copywriting and content marketing services, consider getting white label content marketing and copywriting services from Rocket Driver.
Technical SEO is often complicated, but it mainly involves low-level SEO tasks. If your client’s website already has the best technical SEO practices, your agency likely won’t need to change things considerably. However, technical SEO can impact a website’s SERP rankings significantly.
If your client’s website isn’t properly optimized, ensure you register it with Google Search Console and Bing Webmaster tools. Creating and optimizing an XML sitemap and submitting it to these search engines is also crucial for SEO efforts. Migrating the website to an HTTPS domain is also essential because it allows you to implement an SSL certificate on your client’s website.
Similarly, consider adding schema information to your client’s website to help search engines crawl and understand the context of the content.
Website optimization is also a crucial factor for domain authority. Google and other search engines prioritize mobile-friendly websites because over half of the internet’s traffic originates from a mobile device.
Google’s Mobile-Friendly Test is a good starting point to determine if your client’s website is properly optimized for mobile devices.
Similarly, another known signal Google uses when ranking websites is page speed. Websites that load faster have higher dwell times and clickthrough rates than websites with slower page speeds. Slow-loading web pages also cause users to leave the website, increasing bounce rates. These factors affect domain authority and also send negative signals to Google, prompting the search engine to lower your client’s website’s ranking.
Google has stated that social signals aren’t part of the ranking algorithm. But there’s a visible correlation between websites that rank high on Google and social signals.
It’s also important to remember that social media websites rank well on SERPs. Moreover, you can link your client’s social media pages to their Google Business Profile. Another noticeable factor is that websites ranking well on search engines generally have more social engagement than others.
As a result, social signals might not be part of Google’s ranking algorithm, but they send signals about a website’s trustworthiness and credibility. In addition, Google also crawls social media pages for content.
Therefore, the best practice dictates using social media to help your client develop domain authority. Start by ensuring your client has an active social media presence. Posting content to social media channels isn’t enough. You’ll also want to ensure engagement by responding to users’ comments, reviews, and questions.
Some digital marketing agencies don’t have the resources or expertise to provide complete digital marketing solutions to clients. If your agency doesn’t offer social media marketing and management services, consider getting white label social media marketing and management services from Rocket Driver.
If you’re searching for white label marketing solutions, check out Rocket Driver. The industry leader offers several services to agencies, including White Label SEO, White Label Marketing, White Label Reputation Management, White Label Social Media, White Label SMS Marketing, White Label Content Marketing, and White Label Web Design.
Book a demo now with Tom Lombardi, one of the founding partners, who will give you a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how incredible they are!