Zero traffic—that’s what over 60% of online content gets daily, according to statistics based on analytics. On the one hand, marketers are still trying to curate content regularly, while on the other hand, AI-powered and machine-learning tools have made the problem even worse. This has resulted in an endless flow of poor-quality content that’s not helpful for readers.
As a response, Google, the leading search engine with a market share of over 84%, rolled out another addition to the algorithm. Google’s Helpful Content Update ensures only quality, relevant, and people-first content ranks higher in the SERPs.
According to the update, the content should not only satisfy user queries but must also be written by qualified people for the target audience instead of focusing merely on search engine algorithms.
Like all algorithm updates, SEO professionals must revisit strategies to stay ahead of the curve. Experts at Rocket Driver can walk your agency professionals through proven tactics to write people-centric content while maintaining good SEO practices.
Rocket Driver thrives on the success of its agency partners and provides the best in class services, the most resources, and state-of-the-art white-label agency tools, such as a marketing portal, AI-Driven, Automated Sales Intelligence Tool to help your agency close more sales. As a partner, you will receive a client portal, automated billing system, partner portal, website, and many other tools to take your agency to the next level. Book a demo to steer your agency toward the path to success!
Google’s Helpful Content Update 101
Google’s Helpful Content Update isn’t just a tiny blip in the grandiose scheme of things but rather something that has helped set the stage for improving visibility, online presence, rankings, and site traffic.
The goal was to maximize user experience by distinguishing unhelpful content from helpful blogs. Engaging content ranks higher, whereas irrelevant or unhelpful content gets knocked down the ladder, leading to less traffic.
The algorithm is based on the latest site-wide signal that measures and identifies the relevance and value of searchable content. First launched for English websites only, the update has reached a global audience, targeting almost all known languages worldwide.
How to Help Your Client’s Content Shine According to Google’s Helpful Content Update
#1- Create Content that Focuses on People First
Since Google rewards people-centric content with higher SERP rankings, focus on creating user-friendly, well-researched, and educational content that establishes your client as an authority in the relevant niche.
Avoid straying off-topic and show first-hand expertise to optimize the user experience. Check your facts, dive deeper into distinct yet relatable topics, and adhere to optimal content length.
Additionally, sticking to communicating ideas cohesively and proofreading for grammatical errors is a surefire way to create trustworthy content with insightful information that always ranks higher.
#2- Avoid Writing for Algorithms
While it’s important to follow best SEO practices when crafting content, Google’s Helpful Content Update prompts ensure the content isn’t specifically written for search engines in an attempt to rank higher. The digital space is saturated with content written to rank, which can be frustrating, leading to an unsatisfying user experience.
Avoid using AI tools for complete write-ups or keyword over-stuffing, as the content will not make the cut-off set by the update to earn a top spot in the search pages. Re-evaluate the content if it summarizes information available on other websites without adding value.
Don’t focus on trending topics solely or gaining traffic instead of educating the audience. Channel your energy into creating content that addresses the pain points of your client’s target audience.
Engaging content with updated information is what the search engine deems helpful. It also makes the audience feel seen and satisfied that the brand cares about answering their queries and covers topics that interest them.
It helps build trust and credibility and improves the emotional bond between readers and your client’s brand, increasing the chances of repeat visitors, which further helps increase Google’s perceived content quality and rankings.
#3- Provide an Optimized User Experience
Before publishing the content online, review it to determine whether the readers will enjoy a satisfying experience. It’s essential to ensure the provision of a positive user experience, especially after Google’s Helpful Content Update.
Incorporate engaging visual elements, use organized formats, readable fonts, and other factors that can help readers navigate the page easily. Google recommends answering the questions of audiences instantly instead of beating around the bush, so your client doesn’t miss out on potential leads resulting from a negative user experience.
#4- Revisit Old Content
Google’s Helpful Content Update has a site-wide impact. If your client’s business has an online presence of over a decade, check for older posts that might have lost credibility, relevance, and value today.
Outdated stuff can bring down the traffic, so it’s best to review everything in the bank of legacy to make sure everything on the website provides readers with the experience and answers they’re looking for. Refresh old content with new ideas or redirect readers to newer posts.
#5- Follow SEO Techniques to Add More Value
Data-driven strategy is the key to finding success in the ever-changing world of digital marketing. Google’s Helpful Content Update doesn’t invalidate SEO in moving content towards a people-first approach.
Devise a holistic strategy that accounts for audience interest and SEO to keep both readers and search engine algorithms satisfied. Since best practices in SEO evolve rapidly, hire experts from a reputable white-label reseller agency to do the heavy lifting as your agency capitalizes on the outcomes that help your client’s business grow.
Rocket Driver can help your clients reach the top of the SERPs while enabling your agency to scale like Fortune 500 companies. We’ve got a decade’s worth of experience in graphic design services, web design, SMS marketing, and content marketing.
Our white-label outsourcing agency also handles sales funnel marketing, SEO, social media, reputation management, business listings, and many other digital marketing solutions to help you stay ahead of time.
Watch this video or call us right away to learn how our white-label reseller agency can drive growth for your business. You can also schedule a consultation with us to gain more insights into our cutting-edge tools, software, expertise, and infrastructure that help agencies stand out from the rest. Start a white-label partnership now!