Building a memorable brand takes many big swings. However, when done correctly in the first stage of the marketing funnel, it helps a brand embed itself into the purchase habits and lifestyles of consumers.
Helping your client cast a wide net across their audience through brand awareness helps build trust and credibility, so they don’t have to think twice about becoming loyal customers.
Once upon a time, a steady drumbeat of branded messages across different audience-preferred channels did the trick. But today, internet beef, brand mascots, user-generated content, and sponsored online challenges are becoming popular to tackle people who spend a great deal of their time online.
Data reveals that over six hours are spent online on average daily, so the internet isn’t a place to be missed for agencies looking to boost brand awareness for their clients.
Experts at Rocket Driver, a leading white-label reseller agency, can help your clients grab the attention of potential customers and take advantage of the array of exciting opportunities at our disposal in the digital world.
They use the latest technology, best industry practices, and white-label agency tools to help agencies help their clients establish brand awareness with campaigns that allow them to continually change and grow over time. Set a consultation now!
What is Brand Awareness?
The metric touches on many KPIs—from social share to traffic. It refers to the extent to which audiences are familiar with a brand and its services or products. Brands with high awareness levels are often referred to say buzzworthy or trendy.
Establishing brand awareness is valuable when promoting and marketing a business. A high level of brand awareness helps increase recognition and trust, which gives a business a competitive edge that keeps the business top of mind for customers. Achieving the level of brand awareness where the brand becomes synonymous with the product is a lofty goal.
The Importance of Brand Awareness
#1- Fosters Credibility and Trust
Most savvy consumers conduct extensive research and read online reviews before purchasing. When consumers bond with a brand, they start recognizing the taglines, logos, brand colors, and other aspects that make communicating the message effectively through different platforms easier.
Once brand awareness is established, customers are more likely to make repeat purchases without forethought, bridging the gap between loyalty and trust. Putting a proverbial face to the company name gives it a personality that people trust. It becomes an outlet that tells a story and receives feedback.
#2- Builds Association
If someone gets injured, they put on a Band-Aid. Those who need to make some copies, Xerox it. Meanwhile, when someone has got a question, they Google it. It’s fascinating how brand names are sometimes used synonymously as verbs or nouns.
That’s the importance of brand awareness. It associates products and actions with specific brands, subconsciously encouraging people to replace common words like search engines with branded terms like Google.
#3- Boosts Brand Value
Brand value or equity is determined by the experiences of consumers and the overall perception of the business. Positive perception and experiences equal positive brand equity. It results in higher stock prices, greater social impact, and leverage to charge premium prices because of higher perceived value.
Expanding through service or product line extensions is also easier when the brand equity is positive. And the brand value is only higher when positive experiences are promoted to build brand awareness.
Once consumers are aware of the business, they feel at ease when they make a purchase and often prefer moving forward with a familiar brand. This spurs more purchases and encourages them to recommend the brand to friends and family. The brand gradually becomes a consumer staple and a trusted household name.
Proven Tactics for Increasing Brand Awareness
#1- Content for Niche Websites
Guest blogging and running a dedicated blog are one of the best ways to boost brand awareness with minimal effort. Brands can drive a lot of mileage from traffic arriving on their own or niche websites to grab more people’s attention through relevant and helpful content.
By doing this, the brand reaches people who are not yet ready to make the purchase while also writing in a brand voice and connecting with them as a human that solves a problem rather than just another company trying to sell them something.
Tips for Doing it Right: Do some research on publications and blogs for popular topics and keywords. Make a list of all the websites that accept guest posts and will be a good fit for your client’s brand.
Skim through each site’s comment section, content, and social channels to understand the audiences better. Then provide a fresh take on the content with insightful information that can make the brand an industry leader in the eyes of the audience.
#2- Shareable Content
Shares are essential for reaching a wider audience on different social media platforms. Create fun content that shows your client’s positioning and opinions on certain issues to help readers understand the brand’s persona.
Videos, infographics, guides, blogs, podcasts, and many other creative forms of content can be curated to ensure a greater organic reach beyond the follower base in the wake of the pesky algorithm changes.
Since the brain processes visuals up to 63,000 times faster than text and image-based blogs get more traction, diversifying the content will engage more people and increase brand awareness significantly.
#3- User-Intent Related Keywords
SEO is vital to a brand’s online exposure in this day and age. The goal is to get the content seen by search engine crawlers, who place the content higher on the SERPs if they find it relevant. Research popular keywords in content and industry categories to learn the phrases people use to search for the products offered by companies like your clients.
Incorporate informational keywords when optimizing for brand awareness. The keywords will match the searches of those at the start of the buying journey but looking to learn more about the available options.
Don’t forget to incorporate the keywords into the body, headline, and Alt titles of the posts to make it easier for search engines to pick up the content. But don’t fall for keyword stuffing because it can penalize your client’s website.
In this fast-paced world, building brand awareness isn’t a one-and-done task. If you don’t want to waste time testing different strategies to see which ones make the biggest impact, partner with a white-label reseller agency like Rocket Driver.
Rocket Driver helps digital marketing companies stay on top of the evolving algorithms and best practices that will help bolster results for their clients, regardless of their niches. Their experts use innovative white-label agency tools and utilize the latest analytics to identify the best strategies for increasing brand awareness for new and old clients alike.
Call now to learn more about their white-label marketing solutions which includes, SEO, SMS marketing, social media, sales funnel marketing, content marketing, web design, reputation management, business listings, and graphic design services.
You can also request a demo with the company’s prodigy Tom Lombardi or watch this video before you start a partnership with the reputable white-label reseller agency in NYC.