There are numerous ways to drive traffic and generate leads for your client’s website. However, few are as effective as a robust SEO and content marketing strategy. Those from non-marketing backgrounds often combine the two, thinking they’re the same thing, but that’s not the case. SEO and content marketing are two different digital marketing disciplines that pair exceptionally well and complement each other.
While there are multiple digital marketing channels, few work as well as SEO and content marketing for generating organic traffic and acquiring new customers. HubSpot’s State of Inbound Marketing 2022 Report shows that content marketing and SEO were among the top marketing channels in 2022. Most marketers surveyed for the report also unanimously agreed that these two channels were the most effective ways to acquire new customers in 2022.
Research shows that inbound marketing channels like content marketing and SEO are significantly more effective for lead generation than outbound marketing channels. Statistics indicate that content marketing generates three times as many leads as outbound marketing while costing 62 percent less.
Since SEO and content marketing are important for generating new leads and diverting traffic to your client’s website, your agency will want to create a comprehensive and well-thought-out strategy for utilizing these channels to ensure you meet your client’s marketing objectives. You cannot write about random topics, insert some keywords, post them on the client’s website, and expect results.
Generating high-quality leads requires extensive research and careful planning. As a result, your agency will want to ensure it uses the correct approach to drive profitable traffic to your client’s website. According to the Content Marketing Institute, 64 percent of the most successful marketers have a well-documented content marketing strategy. These marketers regularly update their methods to meet their target audience’s needs. Your agency will want to adopt a similar approach to merge SEO and content marketing successfully for effective results.
If your agency doesn’t provide SEO or content marketing services, you’re missing out on a highly effective channel that could help your clients achieve their marketing goals. Many newly-founded agencies are in such a situation. Partnering with a white label SEO reseller agency like Rocket Driver can assist them. The agency also offers white label content and copywriting services, which could help you.
SEO focuses on creating a relevant and engaging user experience by ensuring they receive relevant information. You cannot create relevant and compelling information for your client’s audience if you don’t know enough about them.
Your goal should be to identify your client’s existing customer base. Assess their key characteristics and collective interests to learn more about them. You can also use qualitative and quantitative data to understand the audience’s demographics.
Another helpful tip to learn more about your client’s target audience is assessing their competitors. Checking their competitors’ websites and social media accounts can help you identify the people interacting with them. You can also examine how your client’s rivals are tailoring their SEO and content marketing strategy to satisfy their customers and adopt a similar approach.
After identifying your client’s target audience, you’ll also want to survey how the audience feels about their brand, products, and services. Some businesses often have a disconnect with customers. They don’t understand that the content they’re producing isn’t what their customers want. Creating customer personas can help you target the audience’s needs properly.
Once you’ve identified your client’s target audience, you’ll better understand the content they’re searching for on the internet. You can use this information to inform your content marketing and SEO strategy by brainstorming relevant ideas that satisfy the audience’s needs.
Your goal should be to create helpful and informative content because it can influence customers in the initial stages of their buying journeys.
It’s also important to remember that Google and other search engines respond favorably to unique content that helps the audience. As a result, you’ll want to provide valuable information to clients that establish your client as a voice of authority.
Defining your topic area is crucial because it’ll guide your research and content creation. It’ll also affect the keywords you use to target your client’s audience.
The next step involves identifying keywords that meet the audience’s needs and the topic area. Keywords are important for directing readers to your client’s website, where they might find helpful content.
You’ll want to use keyword research tools to help you find the most suitable keywords for your client’s business. These tools will also help you find localized keywords, which can be particularly helpful if your client runs a brick-and-mortar business.
Optimization is also crucial for an effective SEO and content marketing strategy. Google and other search engines value well-optimized web pages and content, ranking them well in SERPs. Ensure that you utilize focus keywords in your sub-headings. Similarly, Google also prioritizes meta-descriptions and meta-titles.
Optimizing will help your client rank better on search rankings and gain visibility, leading to increased traffic.
Some marketers think optimization ends once an article or blog post has been published, but that’s not true. You’ll also want to regularly update old articles and blog posts because statistics and trends are always changing. Outdated references can affect the audience’s interest and cause them to lose trust in your client as a voice of authority. Ensuring information is updated also helps your client rank better on search engines because it shows Google that your client’s website is up-to-date and a reliable source for helpful information.
If you’re searching for white label marketing solutions, check out Rocket Driver. The industry leader offers several services to agencies, including White Label SEO, White Label Marketing, White Label Reputation Management, White Label Social Media, White Label SMS Marketing, White Label Content Marketing, and White Label Web Design.
Book a demo now with Tom Lombardi, one of the founding partners, who will give you a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how incredible they are!