Why UI Design Matters for Website Success

A user browsing a website

UI design isn’t something most businesses consider when creating their websites or getting their websites made by a web development agency. But it’s an essential factor that affects website success.

It’s also a term most companies might be unfamiliar with, especially when it comes to websites. UI design refers to website designers and developers building an interface that users find pleasing and easy to navigate.

Let’s imagine you create a website for your new digital marketing agency. You’re unlikely to get clients if your website’s UI design is unresponsive. Potential clients will rethink pursuing a partnership with your agency if your website is painful to navigate and doesn’t show the necessary information they seek.  

It’s a well-established fact that websites need to be stylish. But more importantly, they must be functional and operate smoothly. UI design plays a significant role in ensuring these metrics are fulfilled.

If your agency is looking to revamp its website or requires a white label web design agency to create responsive and user-friendly websites for clients, consider partnering with Rocket Driver. Their white label web design services are phenomenal.

UI and website design matter because they affect the user’s perception. An academic study on web design found that customers reacted favorably to well-designed websites focusing on UI design. The research found that consumers were particularly likely to purchase products from E-commerce websites that ensured a good user experience.

UI design is also vital for SEO. Google has actively stressed the importance of curating an enjoyable and satisfactory user experience. The search engine giant’s latest update in August 2022 emphasized two key factors marketers and businesses should consider. These include creating people-first content and providing a satisfactory user experience.

UI design also matters for other reasons.

Drives engagement from users

Users are more likely to engage with a website that focuses on delivering the best user experience possible. As a result, a website must be easily navigable and properly optimized.

It’s necessary in today’s world

UI design is also important because it focuses on users from all devices. Research shows that over half of the world’s internet traffic originates from mobile devices. Catering to mobile users is crucial for website success.

Builds brand value

Most users begin their purchasing journeys online. A website is the first step for users to learn about a brand. A properly-optimized website builds brand reputation and value, leaving a lasting impression on users.

Encourages users to become customers

As previously discussed, a well-designed website focusing on UI design creates more engagement. It also makes the website more credible to users, gaining their trust. Users are likely to purchase products and services from a company they trust.

There are various UI designs your agency must focus on to ensure website success. Search engines like Google and Bing use user signals, website metrics, and other factors to determine a website’s search engine rankings.

Improving a website’s UI design can help your agency create better pages for clients that rank higher in SERPs.

Text formatting

You can create well-written helpful content for clients, but it doesn’t mean much if users cannot read it correctly.

Well-designed websites focus on readability. Today’s fast-moving world means people don’t have time to read walls of text. They want to find relevant information as soon as possible.

Proper text formatting can help users find relevant information quickly because it improves navigation. It involves using the proper text hierarchy to help users find relevant subtopics on a page.

  • Subheadings: Subheadings are important because they help users find a subtopic within a broader topic. For instance, let’s assume your client operates a law firm. They have a section devoted to alcohol-related arrests. Creating subheadings for DUIs, public intoxications, and other subtopics makes it easier for users to find relevant information.
  • Lists: Numbered and bulleted lists are crucial because they can break large text walls into smaller chunks, making them easier to digest for readers. Such lists also help users remember essential information.
  • Blockquotes: These are essential for appealing to users’ emotions or rationale. In addition, they can also be valuable for highlighting facts or enhancing social proof.

CTA buttons

The primary marketing purpose for most websites is to drive conversions. Call-to-actions are crucial because they convince users to perform the desired action. Research shows the right call-to-action button and text can increase conversions considerably, especially for landing pages.

Navigation menus

Well-designed websites also have a navigation menu accessible in the header. It usually contains five to eight essential links, including to the homepage, about us section, contact page, blog, etc. E-commerce websites usually have extensive navigation menus because they’ll include links to different product categories.

Navigation menus are crucial because they allow users to reach their intended destination more quickly.

Header and footer

Modern websites have different headers and footers than older ones. Previously, it was common for websites to have large headers with extensive information. However, this trend has subsided and been replaced with minimalist headers that contain a small-sized company logo and a navigation bar.

On the other hand, the opposite has occurred with footers. They’ve become more extensive, including more information about the company.

Users like consistency. Therefore, you must ensure your client’s website follows the latest trends and best practices.

 A marketer devising a website revamp strategy

Get Started with Rocket Driver

Creating a well-designed website that enhances user experience isn’t easy. It requires knowledge and expertise on the latest trends and best practices. While some digital marketing agencies offer full-service 360-degree marketing solutions, most don’t have the resources or expertise to provide such services.

Partnering with a white label digital marketing agency can help them. Established in 2011, Rocket Driver offers innovative and unique white label marketing solutions, including white label SEO and content marketing.

You can check out the white label industry leader’s website by visiting www.rocketdriver.com/. You can also contact Rocket Driver to initiate a white label partnership immediately.

Alternatively, your agency might want to test the waters. Consider booking a demo with Tom Lombardi, one of the founding partners. It’ll provide a 45-minute, one-on-one tour of the Rocket Driver Partnership. The demo is beneficial because it’ll demonstrate how a white label partnership can help your agency grow.  

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