The Top E-Commerce Lead Generation Strategies

A consumer shopping from an E-commerce store

E-commerce continues to grow exponentially. The internet has changed the shopping landscape considerably, allowing consumers to purchase products and services from the comfort of their homes. You could order new furniture or an electronic gadget and receive it without ever leaving your front door. If convenience matters, you won’t find anything better than E-commerce.

The history of E-commerce predates the internet, contrary to popular belief. The George Washington University School of Business notes that CompuServe, an Ohio-based business, was the first commercial online service in the United States. However, many historians credit English inventor Michael Aldrich for developing E-commerce in its modern form.

However, these early E-commerce ideas were little more than proofs of concept. The E-commerce sector gained popularity in 1995 when Amazon and eBay launched.

Today, the E-commerce sector is thriving. Research shows the global E-commerce market was worth over $5.7 trillion in 2022. Statistics also show that online retail sales will reach $6.51 trillion by 2023.

E-commerce continues to thrive in the United States, with the market worth over $900 billion in 2022.

However, the rapid growth of E-commerce sales has also created a fiercely competitive landscape. New E-commerce retailers pop up constantly, and business models like dropshipping have made the market more competitive.

If your digital marketing agency has an E-commerce client, you’ll want to develop specific strategies to help them grow. Generating leads for E-commerce clients can be tricky because of the competitive landscape. But the good news is that some tried-and-tested methods deliver favorable results.

Search Engine Optimization (SEO)

Research shows that over nine billion Google searches are performed daily. The internet has changed how people shop. Most consumers start their purchasing journeys online. A Google search is how most people find a product or service.

Ideally, you’ll want your client to appear on Google’s first page because research shows that over 75 percent of people don’t browse to the second page.

Most marketers unanimously agree that SEO is one of the most effective ways to acquire new customers. In addition, it’s a particularly effective channel for obtaining organic traffic.

SEO comprises three parts, including on-page, off-page, and technical SEO. In addition, you’ll also want to ensure your client’s website is optimized for mobile SEO.

If your agency doesn’t offer SEO services or doesn’t have the resources and personnel to accommodate the demands of E-commerce websites, consider outsourcing white label SEO services from Rocket Driver. Established in 2011, Rocket Driver is a leading white label SEO agency that can help you achieve your marketing objectives.

SEO also revolves around keyword research and optimization. While you can use keyword research and optimization tools, they cost a hefty price. Consider utilizing Rocket Driver’s white label agency tools if you don’t want an expensive upfront capital investment.

Pay-per-click (PPC) advertising

PPC advertising has become highly popular in the past few years. It’s an effective way to reach customers quickly. PPC advertising requires you to bid on keywords and then run advertising campaigns. You can use multiple platforms, but the most common is Google Ads.

Most marketers use PPC or SEO because they believe these strategies cannot work together. However, that’s not necessarily true. Combining SEO and PPC can provide effective results for E-commerce websites because PPC campaigns generate paid traffic leads in the short run. In contrast, SEO generates organic traffic leads in the long run.

Optimizing PPC campaigns for effective results is challenging but not impossible. If your agency needs help optimizing PPC campaigns for the best results, here’s a blog post that can help you.

Alternatively, you can also sign up for white label PPC services from Rocket Driver. The organization has extensive experience curating PPC campaigns for maximum reach.

Content marketing

Stressing that content is king isn’t enough. You can redirect customers to your client’s website through SEO and PPC. But these customers won’t stay for long if the content isn’t compelling. Similarly, your client will fail to convert leads if the content doesn’t appeal to the consumer and persuade them.

Research shows that a documented content marketing strategy is something that 64 percent of the most successful marketers use. Content marketing complements SEO practices well, meaning it’s essential for ranking higher in SERPs. In addition, content marketing is also important because 67 percent of marketers report it helps generate demand and leads. Content marketing can also be educational for the audience, according to 72 percent of marketers. Moreover, it’s a great way to build loyalty with current clients and customers.

Research also shows that content marketing generates three times as many leads as outbound marketing while costing 62 percent less.

An E-commerce website needs compelling content about the latest product offerings, discounts, and sales to attract customers. But you must also ensure that the content and website copy is up to par.

Creating compelling content is an art form that not everyone possesses. If your agency doesn’t have the personnel or resources to create such content regularly, consider getting white label content and copywriting services from Rocket Driver.

Social media marketing

Research shows over 4.7 billion people worldwide use social media. Platforms like Facebook, Instagram, Snapchat, and TikTok are installed on most people’s phones. While people generally use these platforms to document and share their lives with friends and family, these platforms are also essential for marketing products, services, and brands because they have a large in-built audience.

Research also shows that 82 percent of shoppers purchase products and services after discovering them on social media.

If your agency isn’t using social media to promote your client’s E-commerce website, you’re overlooking an important channel for lead generation. Consider getting white label social media marketing and management services from Rocket Driver to turn your client’s social media profiles into a lead generation goldmine.

A consumer buying products online

Get Started with Rocket Driver

Generating leads and turning them into conversions is crucial for any E-commerce website’s survival. Rocket Driver’s white label marketing solutions can help your agency achieve your E-commerce client’s marketing objectives.

Check out their website by visiting www.rocketdriver.com/. Alternatively, contact Rocket Driver today to inquire about other white label solutions, like web design and sales funnel marketing.

Interested agencies can also book a demo with one of the founding partners, Tom Lombardi. The 45-minute, one-on-one demo will help your agency learn more about Rocket Driver’s services.

Share This :