Low-Cost White Label SEO Services: A Good Idea?
SEO professionals can charge high hourly rates when they become well-known in the industry. It’s not uncommon for professionals to ask their clients for $150 per hour or more for their services in some cities.
Unfortunately, success in SEO doesn’t mean what it means in other businesses. Yes, your agency might be popular, but clients can feel let down if you don’t have the resources to fulfill all the orders coming through. You’re charging them a lot of money but not providing a service that matches the price tag.
This is where low-cost white label SEO services come in. These provide the resources you need to fulfill client orders without forcing you to work sixteen hours a day, seven days a week. A reputable White Label SEO Agency has the resources in-house and can fulfill all of your clients’ needs. They don’t rely on outside contractors and freelancers, ensuring the deliverables and quality is always consistent no matter how small or large the project is.
Critically, white label is low-cost, so you don’t necessarily have to raise your prices. Instead, you simply outsource the services you can’t fulfill in-house and then charge whatever margin your customers will accept.
Despite this, SEO agencies sometimes wonder whether they should use low-cost white label SEO. They know that they exist, but they worry that they might not provide them with the level of service they need.
If you run an agency, the purpose of this post is to assuage your concerns. We run through the biggest problems that SEO agencies face when working with white label agencies, and how we avoid them.
Concern #1: Lack Of Quality Control
Not all white label SEO services offer comprehensive quality control. That’s why agencies have to be so careful about who they work with. If you choose the wrong partner, you could damage your brand.
Passing SEO tasks over to most white label firms come with several unknowns. For instance, you might not:
- Have any oversight over how they evaluate websites or keyword research terms
- Have control over the blogs they use for links
- Be able to see whether they are doing things by the books, or whether they are practicing strategies banned by Google
These problems aren’t insurmountable, though. At Rocket Driver, we address all three.
For instance, we’re totally transparent about our keyword research methods. We design our approach around the needs of your clients, helping them establish fresh leads and generate high-value sales.
We also focus on earned media and links. We strengthen bonds with trusted third-party organizations and use this to place genuine links on their websites.
We then test SEO optimization services, ensuring that your client is receiving quality traffic to their website. Everything that we do is measurable.
As for trust, our agency has a proven track record. Rocket Driver got its start in 2011 and has since become a leading provider of trusted white label SEO services at wholesale prices.
Concern 2: Reliability
Reliability is another major worry that SEO agencies have about white label services. While they have complete control over deliverability in their organizations, they don’t have any control over their partners.
Reliability is a legitimate concern. However, quality resellers – those that have been around for a long time like us – use project delivery deadlines as a source of competitive advantage. We never miss a delivery date, providing you with the resources you need to fulfill your clients’ SEO projects when you need them.
Remember, with Rocket Driver; you’re not locked into any contracts. You’re free to test delivery times to see whether they are acceptable to you. If they’re not, you can always walk away.
Concern 3: Communication Challenges
Many agencies actively publicize the fact that they do not use white label services for customer service reasons. For some, doing SEO tasks in-house is a badge of honor. They want to communicate with their clients about their services, what they are and how they should use them, themselves.
You can understand the motivation behind this. Simply passing off a white label agency’s work as your own might lead to communication challenges.
But what if you could outsource communication, too? What if the white label agency provided that as well? Then you’d have the best of both worlds: the scalability of a white label company combined with the customer service of a bespoke SEO agency.
At Rocket Driver, this is what we do. We provide customer service relating to our services on your behalf. For instance, we can:
- Discuss technical matters and strategies about our SEO services without your client ever knowing its Rocket Driver
- Provide them with in-depth details and realistic quotes about how much their SEO campaign is going to cost
- Put together proposals, analysis, and marketing strategies describing how our services will benefit them if they aren't ready to buy straight away.
This way, you can avoid any nagging integrity issues. Full support negates the need to spend hours, days, and weeks learning about how our services work. Most low-cost white label resellers don’t offer this option. It’s something that makes us unique. Our SEO services are 100% customizable to each client.
Wholesale White Label SEO: Why Is It So Inexpensive?
Wholesale white label SEO is inexpensive. That’s why so many agencies use it. But the reasons for its low cost aren’t what you think. It’s not about cutting corners. Instead, it comes from the operating model. Working at scale with in-house professionals allows prices to be highly competitive and cost-effective.
Because of this, the client does not suffer, as many SEO agencies claim. Instead, they benefit. They get access to a more comprehensive range of services, with all the support they need, allowing you the flexibility to add other services when your clients need them.
Wrapping Up
At first glance, white label SEO services seem a little too good to be true. Many SEO agencies are skeptical. But when you find a quality partner, like Rocket Driver, you soon realize that it’s a win-win. You can offer your clients more comprehensive services, and they get orders fulfilled rapidly, without straining your internal resources.