It’s not wrong to say that some industries are naturally more interesting than others. For instance, people often enjoy following the latest tech-related news and industry developments. However, you’ll rarely hear about people following the plumbing industry with the same vigor.
It can also often become difficult for marketers and PR people to write about industry news or create industry-related content without it being boring. However, it doesn’t always have to be the case. People often think niche content is inherently boring because the specific industry doesn’t have enough exciting and engaging developments. But the reality is that the blame also lies on copywriters and content marketers for failing to create exciting content.
It’s important to understand that while the subject matter might not be for everyone, it doesn’t mean the writing must also follow suit. Let’s assume your agency works for a client that regularly writes about the marble flooring industry. It’s safe to assume your client has a regular and loyal readership that frequents their website for the latest industry developments. However, that doesn’t mean your agency shouldn’t focus on attracting more traffic from other sources, like search engines.
Creating compelling content is the first step to gaining more traffic from these search engines, even if the subject matter isn’t particularly exciting itself.
Agencies often find it challenging to create exciting content for clients regularly. In addition, many agencies don’t have the resources to create content. If that’s the case for your agency, consider getting white label content and copywriting services from Rocket Driver. Established in 2011, Rocket Driver is a leading white label content marketing agency.
Creating compelling content for industry news can often be challenging for content marketers and copywriters, but it’s not impossible if you use the right strategies.
Utilize visuals
Incorporating visuals into your content is an excellent way to make it more engaging. Many copywriters often utilize a data-driven approach for industry-specific news because it lends credibility. This approach isn’t wrong. However, throwing numbers into a paragraph doesn’t improve its readability. Instead, it makes the text drier and more difficult to follow for most people.
That’s why visuals are important. Research shows that the brain processes visual information 60,000 times faster than text. In addition, 90 percent of information transmitted to the brain is visual.
Instead, consider using graphs and infographics because people prefer looking at visuals over text. These graphs and infographics will also assist readers in understanding numbers and increase engagement.
Articles and blog posts with visuals are received more favorably than those relying solely on text-based information. This trend is common everywhere. A scientific study published in the Bone and Joint Research journal found that medical articles with visuals receive three times as many views as articles without.
It’s also worth mentioning that infographics can help with SEO. Including keywords in the infographics’ title can help search engine crawlers. Moreover, you’ll also have to add a description and meta tags for the infographics, boosting SEO.
If your agency doesn’t have experience handling SEO, consider getting white label SEO services from Rocket Driver.
Consider using video
Some concepts are better explained through video than text. It’s particularly true for more niche and intricate content. A HubSpot study also shows that video content reaches more people than text-based information. Furthermore, video can increase brand recognition by 95 percent.
Use data for expertise
Niche content often requires using data to showcase expertise and credibility. Unfortunately, many copywriters eschew this golden rule. Instead, they opt to use complex language and big words to demonstrate credibility, alienating the audience. It’s important to make niche content as accessible to the masses as possible, which requires keeping things simple.
Focus on scouring the internet to find resources that provide data for your client’s niche industry. Let’s assume your client runs a real estate portal. Consider finding financial and operational metrics for publicly-traded real estate portals on the internet. It’s tedious work, but it’ll help improve the content, making it more engaging.
Don’t be afraid to share your opinion
Opinions can help make niche content more engaging. It’ll be particularly beneficial for new readers because they’re unlikely to know much about a specific industry. Your opinion will be the first thing they find on the topic, meaning it’ll be their first reference to the industry from an industry expert.
Most copywriters will also assert that subtly expressing their opinion makes the copy more engaging, and they’re not wrong. Sharing opinions creates a discourse. In addition, it opens the door for people to share counter-opinions, creating more engagement.
However, it’s important to realize that contrived opinions won’t make niche content more engaging. Readers will quickly understand your opinions are expressed to sell a specific product or service, eliminating their interest. Instead, ensure you express your position consistently, carefully, and charismatically.
Create Longer, In-Depth Content
Research shows that 90 percent of the content doesn’t receive any traffic from Google. These figures also mean that a small percentage of the content does the heavy lifting for most people, helping them receive traffic from search engines.
Creating in-depth is helpful because it means creating fewer articles on fewer topics. As a result, you can eliminate topics that most people within your industry find boring because people outside your industry will also consider these topics boring. In addition, longer content is more likely to be considered helpful by Google.
Get Started with Rocket Driver
Regularly creating engaging content for niche industries can be challenging for most agencies and the number one reason they partner with a reputable company like Rocket Driver for their white label marketing solutions.
Established in 2011, the agency offers affordable wholesale white label SEO services. In addition, it’s also the premier content marketing agency.
Interested parties can also book a 45-minute, one-on-one demo with Tom Lombardi, one of the founding partners, to learn how Rocket Driver can help them.