Keyword strategies aren’t only crucial for off-page SEO. They also help with on-page SEO, especially when creating blogs.
Most savvy marketers understand that content marketing is effective for growing their client’s businesses. More importantly, they know that content marketing complements SEO practices and utilize them together.
Statistics show that approximately 7.5 million blog posts are published daily. Blogging is an excellent way to create helpful and informative content for your client’s audience. Google’s August 2022 update stated the importance of creating people-first content to ensure better rankings in search pages, and blogging significantly contributes to that.
Blogging is also valuable because it allows your client to create and publish content on their own website. As a result, traffic isn’t being diverted to other websites, like articles or guest posts. In addition, it increases your client’s retention rates and dwell times because people spend more time on their website.
Research shows that marketers who prioritize blogging are thirteen times more likely to generate a favorable investment return. Blogging can be effective if utilized correctly. However, you must ensure your keyword strategy is solid to get the best results from blogging.
If your agency’s struggling to create an effective keyword strategy, consider getting white label SEO services from a reputable organization like Rocket Driver. Rocket Driver is a leading white label SEO agency.
Define the purpose of your blog
Marketers often don’t understand the purpose of keyword targeting. It’s meant to focus on the keywords users search on search engines. For instance, your agency might find a keyword with 10,000 monthly searches. Ranking for these keywords might seem pointless since it doesn’t have a high monthly search volume. However, that doesn’t matter because your client’s target audience might search for such keywords regularly. Targeting these keywords will help your client get the audience they want, allowing them to convert these leads.
Plan where your blog fits in the marketing and sales funnel
Another important thing marketers must understand is where their blog fits in the marketing and sales funnel. Companies often have blogs for different purposes. For instance, you’ll see some software companies maintain a blog to inform users about the latest updates and developments. Their blog exists for two reasons: to help existing customers and to convert new customers on the verge of purchasing their application or software solution.
It’s important to identify the purpose of your client’s blog. For example, an online fashion retailer’s blog will aim to capture customers during the early stages of their buying journey.
Identifying where your client’s blog fits in the marketing and sales funnel is crucial because it allows you to create content accordingly.
Most blogs generally provide information to interested users, serving as a starting point. These users probably don’t have brand awareness or even product or service awareness. Introducing your client’s products or services through call-to-actions in these blog posts can help conversions.
Be a thought leader
Since most blogs support the top of the funnel, they’re introductory points for interested users. As a result, your blog content must focus on informing and helping these users instead of selling. Internal linking to other blog posts can help because you can curate a journey for these users to learn more about a specific topic. You can start including more sales-oriented CTAs and approaches as they progress through this journey.
For instance, let’s assume your client provides furniture assembly services. You create blog posts to help users assemble furniture. People accessing this information might eventually decide the process is extremely hectic and not worthwhile, prompting them to seek your client’s services.
Being a thought leader is important because it shows authority, which makes users trust your client more.
Long-tail keywords work
Research shows that over 50 percent of search queries feature long-tail keywords. Keyword strategy has evolved considerably since Google’s early days. Bloggers today use more long-tail keywords to satisfy users’ search intents.
Most long-tail keywords revolve around a specific service or product your client offers. As a result, your client will have a product or service page catering to it. However, creating blog posts to supplement these product or service pages is beneficial because it allows users to get more information while generating traffic from people searching for these terms.
Develop high-quality content
Companies will often allocate a budget for SEO efforts. But they’ll overlook the importance of allocating money to support content creation. Creating regular, high-quality content isn’t easy. It’s time-consuming and resource-intensive. Companies often approach digital marketing agencies for content creation, only to balk at the suggested quotes.
However, creating compelling content is an art. It can significantly increase traffic and conversions if done correctly.
If your digital marketing agency doesn’t have the resources or personnel to create engaging content, consider getting white label content and copywriting services from Rocket Driver.
Create a keyword strategy and use it to inform your content calendar
A content calendar is essential to create compelling content regularly, which helps clients. It’s important to understand that keyword strategy is crucial for on-page and off-page SEO. Use your keyword strategy to inform your content calendar. You’ll want to ensure your content and SEO strategies combine seamlessly to generate the best results. These can include utilizing the best practices for writing blogs and optimizing them with keywords. Similarly, it can also involve getting high-priority topics into the schedule. You can also use the keyword strategy to map out short and long-term content plans.
Use reporting tools to ensure your keyword strategy is working
Implementing a keyword strategy is one thing, but ensuring it functions correctly is another. You’ll want to utilize reporting tools to see how your client’s marketing and sales funnel works. It’ll also help your agency understand how different pages, sessions, and content types create and convert leads.
White label agency tools can be extremely beneficial for agencies creating blogs for clients because they can help you track individual keywords, average position for blogs, traffic, and conversions directly associated with blog posts.
Improve Keyword Strategy for Blogging and Other On-Page SEO Activities with Rocket Driver
Creating an effective keyword strategy can be challenging. However, partnering with a white label SEO reseller agency can help your digital marketing agency create an effective on-page and off-page keyword strategy.
Rocket Driver was established in 2011 and has worked with countless digital marketing agencies, helping them scale. Consider visiting their website at www.rocketdriver.com/. Alternatively, you can learn more about them by contacting Rocket Driver today.
Agencies can also book a 45-minute, one-on-one demo session with one of Rocket Driver’s founding partners, Tom Lombardi. The demo will help you learn more about how a white label partnership could assist your agency.