An E-Commerce SEO Guide for the Holiday Season

A marketer working on off-site SEO

The holiday season is always a profitable time for businesses as people flock out in droves to purchase gifts for their loved ones. It’s also important to note that the year’s last quarter includes several major holidays grouped together, including Thanksgiving, Christmas, and New Year’s.  

Businesses want to make the most of this period, so they ramp up their marketing activities as it approaches. However, this isn’t always enough, which prompts them to hire digital marketing agencies.

Traditionally, retail sales have been the primary beneficiary of the holiday season. But that’s no longer the case because E-commerce continues to grow rapidly. Customers want convenience, and there’s nothing more convenient than purchasing gifts for your loved ones online without having to step out in the cold.

There are multiple channels businesses and marketers can use to generate traction, especially during this time of the year. However, few channels are as effective as SEO. If your agency doesn’t offer SEO services or requires assistance to deal with the overwhelming workload of the holiday season, consider outsourcing white label SEO services from a white label SEO reseller agency like Rocket Driver. You can learn more about their SEO expertise and how the agency can help you by checking out their white label SEO page.

Research shows that holiday retail sales are expected to cross $1.3 trillion this year. However, E-Commerce will also grow rapidly. Experts predict E-commerce sales will reach $239.3 billion this year, increasing from $213.6 billion last year.

E-commerce will constitute approximately 18.4 of total US holiday sales this year, which is significantly higher than two years ago.

The holiday season might be a lucrative time for businesses, but it also has some caveats. Companies must spend more than their usual marketing budgets during this period to compete for traction. PPC campaigns, for instance, become significantly more expensive during this time.

In addition, most businesses must compete with retail behemoths like Walmart, Target, and other large corporations for such campaigns, making PPC an unfeasible option for many organizations.

Such instances require businesses to select different marketing channels, like SEO and content marketing.

Research shows that search engines redirect 37.5 percent of traffic to E-commerce websites. In addition, 95 percent of searchers click on the first link that appears in SERPs. Therefore, a well-optimized SEO strategy can help your client rank well in SERPs, helping them generate more traffic.

Hubspot’s State of Inbound Marketing Annual Report shows that most marketers unanimously agree that SEO is one of the most effective ways to acquire new clients.

SEO can help your clients get more leads and sales this holiday season. But your agency will need to craft the correct strategy accordingly.

Use proper keyword research

Using the proper keywords for the holiday season is essential. Otherwise, your client’s website and content won’t reach the correct audience. Many marketers don’t use holiday-specific keywords and apply the same strategy they’ve been following for the rest of the year.

However, proper keyword research is necessary. Let’s assume your client operates an online gift store. You’ll want to use different keywords for various holidays, like Thanksgiving, Christmas, and New Year’s. It’ll help your client appeal to their target audience.

Create people-first content

Google’s latest update in August 2022 emphasizes the need for creating people-first content. This update means that Google will reward websites with unique, informative, and helpful content higher in SERPs.  

SEO and content marketing pair well. Keyword research will also be essential here. However, you’ll also want to find out which topics are trending during the holiday season. It’ll help you create content around trends or topics that interest people.

In addition, ensure your agency optimizes existing content on your client’s website. Google’s latest update also recommends updating previous content by replacing outdated information that might no longer be valid today.

If your client’s website doesn’t already have a blog section, you might want to create one. Long-form content performs well in SERPs, helping your client’s website rank higher.  

Creating quality content is challenging. Many agencies don’t have the resources or personnel to craft top-notch content regularly. If your agency’s in the same position, consider getting white label content and copywriting services from Rocket Driver.

Focus on quality backlinks

Backlinks remain an important ranking metric, which means marketers must focus on getting high-quality backlinks. Some bloggers create seasonal content. Acquiring backlinks from these bloggers can help your client’s E-commerce strategy. Your agency could also contact these bloggers and ask them to write about your client’s product. In exchange, you could offer them a backlink to their website.

Numerous product review websites also exist. Contacting these websites and asking them to include a backlink to your client’s product in the review can also help generate high-quality backlinks.

Improve the website’s user experience

Another important consideration is the website’s user experience. Creating a well-thought-out SEO strategy is good, but it doesn’t matter if your client’s website doesn’t operate smoothly. The leads and traffic your marketing activities generate won’t convert into sales because people won’t enjoy using your client’s website.

Improving a website’s user experience requires improving the site structure. In addition, it also requires ensuring it’s mobile-friendly and loads quickly.

If your agency doesn’t offer website design services, consider getting white label web design services from Rocket Driver.

A marketer performing SEO analytics

Get Started with Rocket Driver

Generating traffic, engagement, and leads can be challenging during the holiday season. Ideally, you’ll want to utilize every possible channel, including social media, to ensure you help your client achieve their marketing goals. But your agency cannot overlook the importance of SEO. If your agency only offers a few select services, consider getting white label marketing solutions from a reputable agency like Rocket Driver.

Established in 2011, Rocket Driver offers unique and innovative digital marketing solutions. The white label industry leader has helped countless agencies achieve their client’s marketing objectives and can help your agency too. You can check out their website today at You can also contact Rocket Driver to kickstart a white-label partnership today.

Alternatively, consider booking a demo first with one of the founding partners, Tom Lombardi. Tom Lombardi will provide a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how they can help your agency scale to new heights.   

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