The future of internet browsing is mobile. Ask any marketer worth their salt, and they’ll tell you the importance of ensuring your mobile SEO strategy is on point.
What is mobile SEO?
Most people now access the internet through mobile devices. As a result, mobile SEO has become crucial for websites to rank higher in SERPs. Mobile SEO refers to optimizing websites to ensure they perform well on mobile devices and rank well in SERPs.
Why’s mobile SEO important?
Mobile SEO continues to become more important in today’s ever-digitizing world. Research shows that approximately 60 percent of internet traffic originates from mobile devices. This statistic shows a significant departure from the internet’s early days when desktops reigned supreme. Smartphones have become more advanced over time. As a result, search engines like Google and Bing have adapted, moving to mobile-first indexing.
Mobile-first indexing means that Google judges and ranks websites based on their mobile version. Google doesn’t rank websites that aren’t optimized for mobile in SERPs. As a result, websites must follow the best mobile-indexing practices as listed by Google. In addition, they must also utilize a responsive web design to ensure content remains similar on desktop and mobile versions.
If your client’s website doesn’t have a responsive web design, it’ll undoubtedly affect their SEO results. Unfortunately, not every digital marketing agency offers web design services. If your agency’s in the same boat, consider getting white label web design services from Rocket Driver. Established in 2011, Rocket Driver is a leading white label web design agency that can create well-optimized, mobile-friendly websites for your clients.
According to Think With Google, a survey found that 56 percent of in-store shoppers use their smartphones to research items before purchasing them. Similarly, 87 percent of surveyed shoppers also admitted that knowing they got a good deal is important when purchasing products or services from a brand.
As a result, mobile SEO is crucial for businesses because consumers often use mobile devices to inform their purchases when they’re shopping in person at a store.
However, optimizing websites for mobile SEO can be tricky. If your digital marketing agency doesn’t have the expertise or resources to optimize a client’s website for mobile, consider outsourcing white label SEO services from Rocket Driver. The organization is a leading white label SEO reseller agency.
Improve website load time
A website load time matters for ensuring the optimal mobile experience. Google PageSpeed Insights is a helpful tool that can help you learn more about your client’s website’s load speed. In addition, you can also use Rocket Driver’s white label agency tools to improve your client’s website speed, ensuring it’s well-optimized for mobile devices.
Not only do website load times affect user experience, but also mobile SEO. A website with slow-loading pages will have higher bounce rates because most users are unwilling to stay on a website for more than five seconds. Google doesn’t respond favorably to high bounce rates, reducing a website’s rankings in search engine results.
Utilize responsive design
Implementing a responsive web design is crucial for delivering a mobile-friendly experience. Responsive web design ensures that your website provides the same experience to users regardless of the device they’re using.
A responsive web design will also make it easier for your client’s user to browse the website because it’ll be easily navigable.
For instance, let’s assume your client’s website doesn’t have a responsive web design. A user opening your client’s website from their mobile device will land on the desktop version. However, it’s important to remember that mobile devices have different aspect ratios than desktop devices, meaning a desktop version won’t load correctly on a smartphone.
User experience is crucial
Google’s 2022 August update details the importance of focusing on user experience and creating people-first content. User experience goes hand in hand with responsive web design. Ensuring excellent user experience on mobile devices requires adding mobile-specific elements to your client’s website.
For instance, mobile devices require a thumb-friendly design because nearly every smartphone today utilizes a touchscreen. As a result, users must be able to scroll and click on elements using their thumbs.
Well-optimized mobile websites also require easily discoverable call-to-action buttons. Your agency must ensure it creates CTAs that stand out, helping your client’s users take the desired actions quickly.
Focus on local SEO
Local SEO is a crucial part of mobile SEO. Research shows that 82 percent of shoppers who used their smartphones for shopping performed “near me” searches on their mobile devices. In addition, 93 percent of “near me” searches result in clicks on the first set of results on Google.
Local SEO requires incorporating local keywords in your client’s content and website. For instance, let’s assume your client operates a bakery in New York City. Incorporating keywords like “freshly-baked bread” will result in generic search traffic. But using localized keywords like “freshly-baked bread in Upper East Side, NYC” would result in better results and more traffic.
Optimize meta descriptions and tags
Another essential part of mobile SEO is optimizing your client’s website for title tags and meta descriptions. Title tags are the first thing the audience sees when your client’s website appears in Google’s search results. They give the audience a preview of the page.
On the other hand, meta descriptions are short blurbs accompanying title tags, providing more information about the content on a web page.
Get Started with Rocket Driver
Mobile SEO has become more important than ever, especially as most of the world’s internet traffic originates from mobile devices. Optimizing your client’s website for mobile SEO is crucial for generating more leads and converting them. Rocket Driver is an industry leader and has helped countless digital marketing agencies fulfill their client’s marketing objectives. In addition, the organization has worked with clients from multiple niches, meaning they have white label marketing solutions for everyone.
Interested agencies can also book a demo with one of the founding partners, Tom Lombardi. The 45-minute, one-on-one demo will help your agency learn more about Rocket Driver’s services.