Creating content requires original ideas, experience, and skills. But having all of that, many people still can’t get their articles or media content out there. It’s beautiful, interesting, and engaging, yet audiences aren’t talking about it.
There could be several reasons for such a situation. You may need to think about your target audience, change the approach to the topics you’re covering, etc. More often, it’s a marketing problem, which means you don’t do enough to make the content seen. The Internet has thousands of answers.
We’ve detected 10 top solutions that will make your content shared and discussed. Try all of them or one at a time, and you will find the approach that suits you, your particular topic, and your audience.
1. Understand What Your Target Audience Is
Here are the first steps before starting a blog. Identify the people you want to write for. Ask yourself the following questions:
Who are these people? Do they stay at home, always busy working or traveling?
What do these people want to read about? What are their occupations and interests? What information would they like to share and discuss?
When are these people online?
Where do they live?
Go online and find tools that will help you determine your perfect audience. There’s a reader for any piece; no way you won’t find yours. This research will help you with marketing later, which is the key to making your blog known.
2. Follow Trends
Google current trends in writing, SEO, and marketing. These industries change rapidly, so using the same tactics for years will make your content irrelevant in one way or another.
By constantly being updated on the latest trends, you will:
● Create only relevant content for your target audience and beyond;
● Know all the new marketing methods that will increase traffic and draw more attention to you;
● Learn all SEO trends that will help people find your blog first when looking for topical content.
Check the information you read online by finding several sources that would present examples and confirm data reliability.
3. Use Visual Content to Engage Readers
The importance of visual content is undeniable. It’s the first thing aside from the headline that people look at when they visit your source. Here are some examples of visuals you can use:
You can get free pictures at websites like pexel.com. If there are no suitable images, consider buying one from Shutterstock. Choose colorful and well-retouched images.
People process visual info faster than plain text. Systemize the main theses of the article in an engaging infographic.
Using graphs and charts to display information before you write about it is a great way to let people know what data they will get.
Sometimes, gifs to express your reactions can make a post very engaging and more fun to read.
Tutorials, additional information, compilations can become great accomplices to an exciting story.
All of these will enhance the value and readability of your articles. The blog will also look better, and you should never underestimate the looks!
4. Write Engaging Headlines with Relevant Keywords
When people look for information online, the first thing they see is the headline. You have to make sure yours catches them. This is one of the largest attention hooks.
Let’s see how to make a great headline:
● State the benefit.
Show the readers why they should read your post. What benefits will it bring them? What are they going to know by the end of the piece?
● Use “How to” and “X Steps/Tips” methods.
Many writers think there are so many articles of these types that they are no longer relevant. This isn’t true; the number of topics equals the number of such posts. Besides, numbers and the “how-to” start are easy to detect and evoke interest.
● Use statistics over your opinion.
People don’t care about your opinion (hard to hear, but it’s true). If you have a piece of statistics that proves your thoughts, use it in the headline. F.e., you can form a comprehensive list of the best headlight bulbs based on consumers’ surveys. There’s no need to refer to professionals – we usually trust the reviews written by real users. By combining experts’ opinions with consumer experience, you can get astonishing statistics!
● Add a pinch of urgency.
If applicable, show readers that they have to see the data and act as soon as possible. Many people will be interested because everyone likes to be in the right place, at the right time.
● Make it emotional.
Depending on your main topics and target audience, appealing to emotions may be a great trick to grab attention. People like to read about the experiences of others, especially if they are emotional.
● Make an emphasis on mistakes.
It’s tough to realize you’ve made a mistake. To avoid them and learn from someone else’s experience instead, users often go online for guidance. Start your headline with “X Mistakes…”, and the number of interested readers will increase. Use one or (better) several ways to engage in one headline, but don’t overcrowd it with all of them at once. It’s easy to make a title too difficult to understand using numbers, stats, emotions, urgency, etc.
5. Using White-Label Digital Solutions
Rocket Driver is a platform for content creation. Its professionals work on the most impressive traffic spikes with high-quality guest post writing and backlinks.
Grammarly is a solution that will make your text flawless. It notifies the user of grammar, spelling, and punctuation mistakes that one may have missed while writing. Running the article through the service will save time and make the content smoother.
HemingwayApp will take care of readability. When writing fast, you may get carried away and create complicated sentences. The service detects them and recommends actions to make your content more readable.
6. Add Sharing Buttons
If there are no sharing buttons, how are people going to spread the word?
Copying a link and sending it to a friend is an option, but a lot of users are too lazy to do that, and your article has to be so so so interesting for that to happen. Plus, in this case, the article won’t go on social media, and you want it to be present there.
Add several sharing buttons to the most relevant services for your topic. But don’t add too many; otherwise, you risk not getting even one repost. Facebook, Instagram, and Twitter are the three essential, always relevant services.
7. Enhance Online Presence
To promote your website, blog, etc., talking about it on social media is essential. Be on all SNS your target audience is on. For example, if you aim for older people, maybe it’s not the best idea to go on TikTok (although this might change shortly; it’s viral).
Here are some recommendations on making your account a success:
● Make it appealing.
If it’s an Instagram account, think about the color palette, highlights, etc. Create a design, identify your theme, something that can remind the audience of you.
● Be an expert.
Don’t forget that it’s an expert account. Share field-specific thoughts, post snippets of the next posts, ask people what they want to read about, share the writing process.
● Add personality.
Expert-only content tends to get boring. Create a personal brand, show your day-to-day life in balance with work.
Consider hiring a marketing specialist to promote your accounts to get more followers.
8. Be Controversial From Time to Time
Nobody likes the bloggers who are riding the hype waves. Constant arguments bring a lot of attention, but sooner or later, followers get tired and quit.
However, a little bit of controversy can help you become known. Be ready for criticism, though, because such topics often hurt people’s feelings with strong opinions and no resilience. Find a balance between high-quality content and unusual thoughts.
9. Put Quality Over Quantity
Use this rule for everything in your life and work. It’s much better to make readers wait a week or two for a new blog post or essay rather than spamming them with daily unstructured thoughts.
Put effort into your work:
● Write it using credible sources as a backup;
● Proofread articles several times;
● Use online checkers to avoid mistakes (they decrease your authority a lot);
● Choose media content thoroughly;
● Ask for feedback.
Respect your readers and only “feed” them top-notch information.
10. Learn Storytelling
Do you remember those articles that you dive in so hard you lose track of time? This isn’t hypnosis but quality storytelling. Learn this skill, and a post on any topic will make your readers read it till the end in one go. The size and complexity don’t matter if you know how to present information.
Here are some tips:
● Always have an outline and follow it;
● Use smooth connections and transitions if you’re moving from one argument to another;
● Have a central image in focus at all times;
● Share personal thoughts at points in the post when the information gets a bit boring;
● Add humor is applicable.
Find a storyteller you like and see what techniques they use. Observe their writing decisions and try to apply them to your posts. And soon enough, you’ll see the result.
Learn from Your Mistakes
Don’t get discouraged if things aren’t going well now or after several attempts. Not every blogger, photographer, influencer, etc., brought thousands of shares overnight. It would be best if you worked for it, improve your knowledge and expertise. Learn how to analyze mistakes and make conclusions. Such an approach allows you to learn and make your writing better in the future, drawing more attention to your skills, personality, and work.